Growth Opportunity Analysis
A Growth Opportunity Analysis (GOA) from Parallel Path begins with a deep dive into your current digital marketing efforts and the external digital marketplace, revealing opportunities and specific recommendations for achieving your goals.
Opportunities to maximize growth, effectiveness, and efficiencies come in many customized forms. A custom Digital Growth Opportunity Analysis from Parallel Path discovers opportunities from current marketing efforts, the external/competitor market space, and from within website and digital properties to grow and improve relevant traffic and visitor engagement.
Applications from the Growth Opportunity Analysis aren't strictly limited to digital marketing, as many findings and takeaways have relevance to the overall success of the organization. The benefit of the Growth Opportunity Analysis is having the intelligence to deliver and develop a more targeted and effective digital marketing strategy. The Growth Opportunity Analysis research and analysis informs strategy. If being strategic is truly is about making well-informed choices, then the Growth Opportunity Analysis can provide insights into the path forward.
The Trouble with Authenticity
The concept of Authenticity has been trendy with brands and marketers for some time now. This totally makes sense; we are all better when brands and people are their authentic selves. The problem is, not every brand or everyone is TRULY authentic and that’s where the rub comes in.