Marketing Strategy

Reaching an audience is not enough to spark growth. You want them to take an action. We’ll help you develop a strong, responsive marketing strategy to provide critical structure to how you plan on achieving your goals for growth.

Let's talk strategy!

Who doesn’t want to be strategic?

The challenge is building a clear path forward. 


Doing everything or jumping onto shiny objects is hacking your way towards growth. Great marketing is not hacking. Your business and organization deserve more than a hacking approach. There is an easier way.
To grow, you need a strategy that's supported by real-world data and experience. Evolving your brand takes equal parts creativity and data analysis — and we tackle both. 

At Parallel Path, we leverage our proven 15 step framework for developing marketing strategies that perform:

1. Client Priority/Initiative

2. Key Dates

3. Marketing Goals

4. Key Performance Indicators

5. Research

6. Audience

7. Geo/Location Targeting

8. Budget

9. Strategy Statement

10. Creative/Content/Campaign

11. Destination URL(s)

12. Data/Tracking

13. Channel Mix

14. Media Planning/Flow

15. Analysis/Reporting

Let's Get Started

Featured Blog


Your Customer's Journey is not Siloed — and Neither is Your Marketing

Tools like Google Analytics offer a set of attribution models that can be leveraged. But these models have been around for some time now, and outside the ecommerce world, we rarely encounter businesses that take advantage of them - or even understand them. Enter the ‘right people’. You need organizational support and commitment. And you need the smart marketing minds to make the most of the broad new understanding you get when you move beyond last-click attribution.

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Case Study


 

Life on the Western Slope

Learn more about the award-winning campaign that helped Rocky Mountain Health Plans rise above the competition during open enrollment.

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