MARKETING SERVICES

Here are tools in our digital brand-building tool belt.

Strategy & Planning

We cannot overstate the importance of having a strong brand, clear goals, and clever strategies in place before you start building out your digital marketing program. Parallel Path provides a turnkey digital branding and marketing solution, which begins with strategy and planning.

Owned media

The content you create and distribute across your owned channels indicates to your target audience what they can expect from your brand. Does it inspire action? Does it add value? How does it make them think and feel about your brand?

Measurement - Digital Analytics

Being data-driven means we capture and translate brand, competitor, category, and consumer intelligence into insights which strengthen marketing activities and key business decisions.

Performance Media

Why do our paid media solutions outperform the competition? The secret sauce ain’t so secret. It’s how we strategize and optimize your budget. Most companies believe it’s all about how much they spend. We know it’s about how they spend it.

Earned Media

Any type of publicity, visibility, or engagement your brand receives, which it doesn’t directly pay for, is considered earned media. (Your search page ranking and online reviews are two examples.) While search engine optimization (SEO) and local listings management are earned media services, it’s best to think of earned media as a marketing approach rather than a marketing activity.

Creative

We’re the choice for high-performance design and development work. Our solutions are equally stunning and strategic — driving engagement and sales.

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