Brand Positioning + Repositioning

It’s not just about positioning a brand. It’s about reshaping a category.

The most effective brands “own” particular categories in the minds of their customers, and we’ll help you identify those exact categories to create the most relevant brand positioning. Effective brand positioning means you’ll stand out from the competition, because audiences easily recognize your distinct value.

General Benefits of Brand Positioning

What Sets Parallel Path Apart?

Strategy + Data
We take a data-driven approach to positioning our clients based off of real-time brand, category, and consumer intelligence.
Seamless Integration
Parallel Path quickly and efficiently integrates your brand’s positioning into marketing strategies and executions.
Dynamic Optimization
We monitor trends in category and consumer behavior, and then use that information to make modifications to the overall positioning or the executions.
Timely Delivery
Communication with your audience needs to happen at the right time and under the right circumstances. In a way, it’s like we’re reading the minds of your audience to determine what they want to hear, how they want to hear it, and when they’re most willing to listen.

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Discover how our approach changes based on your position in your company.

Learn how we helped Intelligent Office increase leads by 900%.

Find out how we can solve your specific business challenges.