Content Marketing

Get your customers to take action using the persuasive powers of effective content.

One of the most powerful ways to increase brand awareness, conversion, and loyalty is through the creation and distribution of content. But first, you’ll need a proven strategy that helps you define and meet your business goals.

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Why a Digital Agency is the Best Choice to Develop Your Content

There’s more to content marketing than good writing. Our approach to creating blogs, websites, white-papers, guides, and other content has 7 stages: strategy, creation, planning & execution, distribution & analysis. Each stage has been developed, tested, and retested — our data-driven approach ensures maximum efficacy.

Parallel Path and Your Content Strategy

Our strategy includes developing an approach to selecting content types, distribution channels, and key performance indicators. How much content will we be building? What does our editorial calendar look like? What seasonal trends do we need to consider? What’s our plan for SEO? What channels will we distribute through? All these questions are answered before we turn things over to our content creators (a talented team of copywriters and designers who are all digital marketing solutionists).

Getting the Most Out of Content

You also need a strategic and creative game plan for getting eyes on your content. After we create the content, it’s distributed across multiple channels while leveraging performance and earned media to drive engagement and traffic. We continually analyze and optimize to enhance performance and make recommendations for future content.

General Benefits of Content Marketing

What Sets Parallel Path Apart?

Authoritative Word Slingers
We’ll nail your tone, voice, and everything else that makes your brand unique. The result? Content that keeps people on your site, responding to your calls to action. And we may create the content, but you own it.
We Never Fail to Plan
Strategic planning focuses on audience definition, seasonality, trends, demand, and more. Intelligent integration with tools like SEO, social media, and remarketing round out our process. Meticulous in our Quality Assurance (high standards, multiple checkpoints).
More Than Words
Words are great, but they also need consumable aesthetics to make them easily digestible to online readers. We consider form and function to ensure you have usable, consumable, and effective content that captivates.
What’s Your Goal?
Not all content is created equal, and not all traffic performs. We examine traffic behavior to determine if the content is performing optimally so that you’re always on track to meet your goals. If something needs tweaking, we’ll get right on it.

Ready? Let’s Chat.

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