Engagement Tracking

Discover the “Who? What? When? Where? Why? How?” of your audience.

High-performance businesses understand the behavior behind purchasing decisions. We make sure you have a crystal clear understanding of who your core target is and how best to reach them.

General Benefits of Engagement Tracking

What Sets Parallel Path Apart?

Building a Solid Foundation
Our team ensures that your lead tracking systems are setup properly. We then work with those systems to extract the most meaningful intelligence.
No Engagement Left Behind
Phone tracking, chat tracking, audience tracking, lead tracking, revenue tracking, cross channel, tracking, online\offline tracking… we collect and maintain it all.
Always Improving
We continually optimize your campaign strategies to reach the people who buy the most — and the most often.
Making Data Matter
Data points aren’t useful if you don’t know how to analyze them, but that’s where we come in. We’ll help you turn data into decisions that lead to conversions.

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Discover how our approach changes based on your position in your company.

Learn how we helped Intelligent Office increase leads by 900%.

Find out how we can solve your specific business challenges.