A turnkey content marketing and management solution, that delivers.
The content you create and distribute across your owned channels indicates to your target audience what they can expect from your brand. Does it inspire action? Does it add value? How does it make them think and feel about the world? >Every blog post, tweet, comment, social post, video, will either increase or decrease a person’s connection to your brand. Great owned media inspires prospects to become customers and customers to become advocates.
Our owned media team consists of in–house strategists, copywriters, and creatives who can transform smart planning into stunning executions.
At Parallel Path owned media is part of a larger digital strategy. The development of owned media content can often involve several of our teams:
Earned Media Team — to optimize and guide organic growth
Paid Media Team — to help create cross-channel custom experiences
Data Analytics Team — to optimize content based on audience behavior
Creative Design Team — to create attractive content executions