Display & Programmatic Advertising

A tale of two display ads.

It’s the best of times and the worst of times to be a display ad. On the one hand, improved 1st, 2nd, and 3rd party targeting means you can count on higher engagement levels than the historical interest level approach. On the other hand, it’s a time of ad blockers and banner blindness. When ads add value, everybody wins.

General Benefits of Display/Programmatic Advertising

What Sets Parallel Path Apart?

Laser-Like Focus
We focus your spend, attracting audiences most likely to resonate with your advertisements, by using geo-fencing, IP targeting, and other tactics.
Your Customers Come First
We help you remember that an ad shouldn’t be something delivered “to” an audience. It should be an experience created “for” an audience.
Let the Competition Be Generic
Your programmatic ads will be highly customized to find the right audiences at the right times.
The Data Does the Talking, We Listen
Results can be measured in real-time, and when you work with Parallel Path, you can be certain we’re regularly assessing that data (and re-evaluating strategies if needed).

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