Inbound Marketing

Real connections start with smart content.

Inbound marketing is the art of attracting customers. Functionally, it’s about developing the right mix of owned and earned media then pushing it out through the right channels. What it’s really about is understanding your audience; building a brand that resonates with them; creating content that is worthy of their time; and delivering content at the right moment and place.

Inbound Marketing Services

Digital Analytics

Data Collection Infrastructure: A data collection solution tailored to your business needs.

Social Media Strategy

Gain impressions that actually impress with our data-driven, but human-centered approach to social media planning and execution.

Digital Strategy

Before we develop your tactical executions, we work with you to articulate a digital strategy to meet your business goals.

Social Media Management

Social Media Strategy should be a Human Strategy. Being social with your people is more important than how you do social media.

Content Marketing

A turnkey content marketing and management solution, that delivers.

International SEO

From regionally specific search engines to multilingual solutions, we optimize brands for the global marketplace.

Retargeting / Remarketing

Once a prospect has expressed interest in your brand, it becomes a matter of persuasion and seduction.

Web Design & Development

Smart information architecture to boost SEO, mobile first design, intuitive user experiences — all wrapped up in captivating designs.

Landing Pages

Creating a powerful hub for online campaigns.

Digital Design (ads, infographics, brand identity)

People go crazy for a sharp-dressed brand.

Here’s how we’ll help you:

CEO / CMO

If you are running and building an organization, you are responsible for growing revenue, cutting costs, accelerating time to market, and ultimately driving the vision that will inspire every department. Our senior level teams of marketers, analysts, data technicians, and strategic business consultants will work alongside your organization, applying digital to bring that vision to life.

VP / Director

You know what the business goals are. Now it’s time to create the marketing strategy to meet them. Before you communicate externally to consumers, you must justify your budget and sell-in your plan internally. You’re highly accountable for the success of your initiatives, which is why we do everything we can to support you.

Manager

The greatest strategies in the world are nothing without execution. That’s where you come in. You have to manage people and resources to move everything forward expeditiously and economically. When it comes to the execution of your digital marketing plan, there is no better ally than Parallel Path.

Ready? Let’s Chat.

Contact Us

Discover how we approach your industry.

Learn about our branding and marketing abilities.

Find out how we can solve your specific business challenges.