The only thing "off the shelf", will be your product.

In the battle for the minds of the consumer, those with the best brands win. That means having the right positioning, strategy, messaging and marketing support. The days of digital being another channel in the checklist are over: Digital is now an approach to marketing. In fact, it's an approach to running a business.

This is the age of the digital transformation and the brands that are adapting are the ones which get to market faster, reduce their opportunity cost, and expand their market share.

Branding and marketing efforts have to be data-driven, and dynamic. They must keep pace with the flurry of new and old competitors as well as the ever evolving demands of your consumer and category. Your digital marketing should do more than get your product into the hands of the consumer, it should keep you informed about how your brand is performing, audience is behaving and category is evolving.

Social Media Marketing

For more on this service in particular we invite you to visit our Social Media Strategy service page. CPG brands are often chasing the wrong metrics when it comes to social media. They will often misappropriate valuable marketing dollars and resources, chasing empty likes and impressions. Parallel Path's social media strategy drives actual results - increasing conversions and awareness. When done right, you can use social media to build strong connections with your audience while still making a sale.

The Digital Evolution

Many companies continue to rely on archaic approaches to product marketing even with all of the advancements in technology. Today, every marketing and branding initiative should be guided by a digital strategy. We call this the Digital Evolution and we've been transforming the way our CPG brands have been marketing themselves for over a decade. We can show you how our Digital Evolution can amplify the impact of your traditional marketing initiatives including:

  • Brand Strategy
  • Direct Mail
  • Couponing
  • Advertising
  • Print
  • Packaging
  • Environmental
  • Trade Shows (pre and post)
  • Market Intelligence and Research
  • PR
  • Influencer Marketing
  • Audience Segmentation

We believe in building better businesses for our clients through digital and this starts with helping you organize and execute a state-of-the-art marketing program.

CPG client benefits

  • More data-driven, smarter investment, less expensive in the long-run
  • Better audience targeting
  • Fast and dynamic brand feedback
  • Faster time to market
  • Easier access to consumer, market, competitive, intelligence
  • Improve trial and awareness in-store and out-of-store
  • Turn rate and velocity on
  • Influence buyer decision making and distribution (pre and post)
  • Boost brand awareness
  • No fluff — Proven data-driven strategies and tactics to pick up the pace against your competiton

A Scalable Framework

Franchise marketing solutions must be built on a scalable framework. For example, building a performance media account for a single business is different than one that has 200 locations. Solutions must be effective at both the macro and micro levels, which is why we develop company-wide and franchise-specific reporting, strategies and tactics. Our reporting captures insights from hundreds of locations, which we use to optimize our strategies.

Demand Generation: Made in Nature

The Parallel Path Vision

Explore the solution journey for businesses in the industry

A Few of our CPG client partners:

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