It takes 1.3 million times the atmospheric pressure to turn carbon into diamonds. Underneath a similar weight, healthcare brands are providing life’s most valuable services. It can be difficult to remember that fact amidst tight operating budgets, changing governmental and insurance policies, rising costs, and population growth. It’s easy to see why marketing a healthcare brand can get lost in the mix, and why selling healthcare can be functionally and emotionally challenging. It was, however, Sister Irene Kraus, healthcare worker in 1633, that said “No margin, no mission.”
There is an underlying business model to providing healthcare. Companies need patients and often don’t have the strategies and resources to attract them. We believe in creating streamlined, high-performance brand and marketing strategies with a demonstrable return on investment — crucial for companies operating in the healthcare space. We understand the complex dynamics of bureaucratic restriction and approval processes along with HIPAA standards and the importance of data security.
Non-profit and for-profit healthcare organizations have to strike a careful balance — “We can’t appear too full,” and “We can’t come across like car salesmen.” We help companies evolve their marketing strategies and deliver the right message to the right person at the right time. For example, by implementing marketing campaigns to highlight your specialties and specific health issues, you drive business and distinguish your company. When it comes to campaign activation, we help companies enhance their marketing tactics from traditional ads on busses and billboards, to more effective geotargeting and retargeting efforts.
Parallel Path also has a wealth of experience building non-profit healthcare brands. We have developed fundraising strategies that will drive revenue and grow your donor base. We also can leverage digital resources only offered to non-profit entities.
Target audiences, for most healthcare providers, include a mix of referring doctors, nurses, families & individuals, workers' compensation adjusters, insurance companies, and potentially grants, foundations, and donors. To compete, your healthcare company requires a brand that’s big enough to support all of these audience segments along with the marketing and messaging strategies to target and engage them.
Digital Transformation: Rocky Mountain Health Plans
The Parallel Path Vision