For most people, buying insurance feels transactional instead of relational. Price drives their purchase intent. Insurance companies that focus on brand building, however, change their consumer's journey. Their marketing efforts broaden the buying triggers to include factors like brand affinity, values, and service. (We have the data to prove this.) Insurance companies that create strong consumer-facing brands tend to enjoy higher demand, increased customer acquisition, and longer retention rates.
We believe in building "premium" insurance brands that are actually worth the premium. Our clients realize the importance of creating branded digital experiences to signify their distinct value proposition. We work with category leaders and challenger brands looking to shake up their category and claim a strong position in the market. The old days of insurance as a commodity are over. The future belongs to those ready to stand out and stand for something.
Currently, when the topic of insurance comes up at social gatherings, it is usually not to extol the many virtues of the industry, but rather to slam a particular company. Most brands find themselves constantly on the defensive or even worse, ignoring the issue altogether. It does not have to be this way. Having a smart approach to responding to reviews, combined with a strong brand and proactive internal culture, can transform your customer service into customer retention.
When people sign up for a policy, you have the length of its term to reinforce why membership with your company is important. If you do this successfully, you will have a loyal member base for many years to come. We coach our clients to focus on communicating the value of their service and being transparent with key features and benefits. We also develop strategies to turn members into brand ambassadors by strengthening their connection to your brand.
Auto insurance companies relentlessly chase leads. We believe that lead to revenue optimization is as important as lead generation itself. We work with clients to build a digital infrastructure that boosts demand and strengthens their conversion process.
More so than any other insurance vertical, auto insurance companies have figured out the power of brand building on demand and lead generation. Strong brands dominate the market because they attract consumers higher up in the funnel and hold on to them longer. From ghost affiliate marketing tactics to engaging owned media, having a savvy digital marketing strategy amplifies these branding efforts.
The medical insurance industry is a Gordian knot of policies, stakeholders, bureaucracies, and regulations. Medical insurance brands have to navigate a dynamic market influenced by changing governmental regulations, and unique buying cycles driven by open enrollment. This can all leave both the brand and consumer feeling tied up. If you are ready to cut through the knot - we can help.
We wrote the guide to group insurance, which shows companies a way to stand out from all of the noise surrounding the category. We know what type of content your market is interested in and have developed marketing programs with conversion rates north of 80%.
Trust. Compared to price, it could be the most important criteria for selecting a home insurance solution. From warranties to renter and homeowner policies, people are looking for a solution to protect some of their most precious belongings and investments. Even with outstanding services, establishing trust in this category is not easy. When people voice their opinions online about a home insurance company it's usually to complain. That can have a huge impact on conversions since approximately 65% of people take reviews into consideration when making a purchasing decisions.
We recognize the importance of online reputation management. The way in which you manage your reviews and online your social media presence can either strengthen or weaken your brand's credibility. We provide our clients with the tools and strategies to not only manage their online presence but to turn it into a powerful conversion and retention machine.
Digital Transformation: Rocky Mountain Health Plans
The Parallel Path Vision