Parallel Path is excited to welcome Alexia Burton to our team as Strategic Consultant.
With 8+ years of client-side marketing experience in the nonprofit and home and hospitality industries, Alexia has worked across the full marketing spectrum, including digital strategy, paid media and advertising, social media strategy, content creation and development, copywriting, public relations, digital fundraising, and data analytics.
Utilizing her creative problem solving and critical thinking, Alexia is determined to use innovative marketing strategies and tactics to pave the way for success for brands in the health, wellness, and lifestyle spaces.
Growing up learning to run before she could walk, Alexia has immersed herself in all aspects of running, from being a collegiate athlete in cross country and track to coaching youth runners for six years. Therefore, it was evident that Alexia was drawn to Parallel Path’s passion for health and wellness. Alexia incorporates these aspects into her daily life through running, hiking, exploring the outdoors in Colorado, or relaxing with her two cats, Aife and Zemi.