Manager, Integrated Strategy & Insights

  • Salary Range: $70,000 - $90,000 based on experience-level and qualifications

Summary of Role

At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital-first marketing.

With more than 15 years of history, we are a nimble and growing agency with offices in Boulder, CO, and Columbus, OH. We are seeking an experienced strategist to join our team as a Manager, Integrated Strategy & Research to join our team.

The Manager, Integrated Strategy & Insights is responsible for supporting the development of integrated client marketing strategies in collaboration with the Senior Director, Client Experience & Integrated Strategy. This role will help to establish brand strategies specific to product/service marketing as well as campaign-specific strategies.  In this capacity, the Senior Manager will leverage repeatable and differentiated strategic frameworks and planning processes that embody the unique Point of View of the agency and the needs of brands in the health, wellness and lifestyle industries.    

You’re a great fit if: 

  • You are passionate about helping brands within the health, wellness, and lifestyle sectors grow
  • You are versatile, able to think big, but act small and be nimble with pace
  • You are strategic, able to drive business results through strong strategy
  • You are autonomous, able to confidently make recommendations but know when to ask for help
  • You are adaptable, able to navigate an ever changing workload and unforeseen challenges

You are an innovator, advancing clients and the agency through new ideas and solutions

Primary Responsibilities

  • Supports client and new business needs to produce audits, research, and other evaluation deliverables.
  • Contributes to consumer and B2B audience insights, targeting, personas and/or journeys through qualitative and quantitative research efforts to guide our client marketing strategies
  • Aids in developing brand and channel-level marketing strategies grounded in data and insights  to clearly  meet and exceed client goals.
  • Follows a data-driven approach, in collaboration with the Director of Analytics, by blending customer data along with our own performance analytics to make proactive enhancements and recommendations
  • Collaborates with other subject matter experts to support client relationships and achieve marketing strategy excellence
  • Contributes to thought-leadership content and materials relevant to the digital marketing and health and wellness industries.

Qualifications

  • Bachelor’s Degree or equivalent experience in marketing, advertising, market research, psychology, human anthropology or related discipline
  • 4+ years or greater of successful agency marketing strategy support
  • Understanding of consumer behavior, market research, customer demographics and insight development
  • Fundamental understanding of marketing and brand development principles
  • Strong analytical skills and critical thinking abilities
  • Excellent interpersonal and communication skills
  • Self-motivated and self-directed
  • History of being a positive cultural contributor
  • Up-to-date with the latest trends and best practices in digital marketing
  • Healthcare, wellness, lifestyle industry experience

How to Apply

We are an Equal Opportunity Employer and do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual/gender orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.  

To apply, please send a resume and cover letter to [email protected]

Why Parallel Path?

Our associates enjoy working with seasoned industry experts, an awesome work environment, competitive compensation, health coverage, 401(k) with company match, unlimited PTO, healthy living benefit, cell phone subsidy, ongoing professional development, career advancement, ½ day “Get Outside” Fridays (Memorial Day to Labor Day), private health and wellness coaching and more! We like to bike, ski/ride, climb, hike, skate, and have fun. Come work – and play! – at Parallel Path.

Services

Purpose

Ideas

Client Stories

Contact

The source for new ideas about human health and happiness
Subscribe