Parallel Path will help you get more out of your digital marketing budget with integrated display strategies and execution that perform towards your business and marketing goals.
Display advertising is a vital component of your demand generation efforts, engaging new, existing, and potential audiences with ads that perform.
Our approach to the entire process of best-in-class display advertising is data-driven and audience centric — this means from the creative, the media planning, to the tactical optimization we are leveraging data to make better optimization decisions towards accomplishing your goals.
Google My Business Best Practices for Healthcare Organizations
If there is one thing that keeps healthcare marketers awake at night - particularly marketers for multi-location hospitals and clinics - it is the state of their local business listings. Local business listing management, Google My Business (GMB) in particular, is fraught with challenges for larger, distributed healthcare organizations. But the rewards of a well-managed GMB program are undeniable. Search is becoming increasingly localized. And as a result, your GMB profile is becoming the face of your practice(s) in the SERPs.
Ready to start taking GMB seriously? Here are some tips for maximizing your GMB profiles for both users and search engines.