Display Advertising

Parallel Path will help you get more out of your digital marketing budget with integrated display strategies and execution that perform towards your business and marketing goals.

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Display advertising is a vital component of your demand generation efforts, engaging new, existing, and potential audiences with ads that perform. 

Our approach to the entire process of best-in-class display advertising is data-driven and audience centric — this means from the creative, the media planning, to the tactical optimization we are leveraging data to make better optimization decisions towards accomplishing your goals.

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Featured Blog

The Secrets to Successful Display Advertising for Franchise Businesses

Display advertising is one of the most effective ways to increase awareness for your franchise business online, and it should be an integral part of your digital marketing strategy. It is an inexpensive way for franchise brands to reach their audience at scale. And like traditional outbound advertising such as tv or radio ads, display advertising is an excellent method for building awareness which benefits other channels such as SEO and PPC.

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Case Study

Life on the Western Slope Campaign

Learn more about the award-winning campaign that helped Rocky Mountain Health Plans rise above the competition during open enrollment.

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