Video Advertising

Ever-improving internet speeds allow advertisers to increasingly utilize the power of video to tell compelling stories that reach your audiences. Parallel Path will help you create videos to help achieve your goals — and our data-driven audience-centric approach distributes them for maximum impact.

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Humans process visuals tens of thousands of times faster than text, and research shows that your audience can remember a video months after watching it — that’s some powerful potential for brand recognition and business growth.


But effective video advertising is about so much more than pretty pictures. When you work with us on your video advertising, we’ll utilize tactics to establish functional parameters to funnel marketing dollars to the most attractive opportunities. We also use analytics to ensure we are targeting the optimal market segment, working with a team of talented creatives, marketers, analysts, and technicians to craft video content that performs.

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Featured Blog


Mountainfilm on Tour Brings RMHP’s ‘Life on the Western Slope’ to International Audiences

A short film featuring Ron Black of The San Juan Dance Club, created by Parallel Path and Colorado natives the Roos Brothers for Rocky Mountain Health Plans (RMHP) will grace big screens around the world as an official selection of the 2019 Mountainfilm World TourThe tour, an extension of the Mountainfilm Festival held annually in Telluride, Colorado, brings select current and best-loved films from the festival to national and international audiences throughout the year. 

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Case Study


 

Life on the Western Slope Campaign

Learn more about the award-winning campaign that helped Rocky Mountain Health Plans rise above the competition during open enrollment.

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