BOULDER, Colo., April 5, 2015 – Parallel Path, a data-driven digital marketing firm, has been selected by Made In Nature to serve as its digital marketing agency of record. The Boulder-based firm will support Made In Nature’s expansion into the digital realm and its efforts to carve out a healthy snack category in grocery stores everywhere.
Made In Nature creates healthy and organic snacks that are sold in many popular grocery stores and directly via the Made In Nature website. Parallel Path was selected for their expertise in digital marketing and high-touch approach to help differentiate the brand within the natural foods market.
Parallel Path is supporting Made In Nature’s brand awareness, and growth and retention initiatives with customized digital solutions that include display media (geo-fencing, remarketing, programmatic, etc.), paid social, SEO, paid search, content marketing, and integrating the brand’s traditional offline campaigns with online tactics.
“Even the most traditional CPG (consumer packaged goods) marketers are recognizing the power of digital to drive increased velocity,” said Bryan Boettiger, COO/CSO for Parallel Path. “Fortunately, even for companies that have been slow to adopt digital programs, Parallel Path can apply our decade of expertise to take a brand from laggard to early adopter in a matter of weeks.”
Parallel Path supported Made In Nature’s presence at the Natural Products Expo West in Anaheim this March. The firm increased the brand’s digital presence at the event with efforts such as geo-fencing, paid social to support promotional contests and search.
Originally founded in California in 1989, Made In Nature relocated its headquarters to Boulder in 2013. It’s the second Boulder-based food brand in recent weeks that chose Parallel Path as its digital marketing agency. Continued Boettiger, “Boulder is a hot spot for natural food brands and we’re proud to partner with these local companies to help support business growth through digital.”
About Parallel Path
Parallel Path is a data-driven, digital marketing and consulting firm located in Boulder, Colo. Parallel Path offers a suite of best-in-class services and custom solutions to creatively and analytically help mid-market & SMB client partners expand brand awareness, attract new customers, and enhance loyalty through digital touch points. Solutions include digital strategy development, SEO, paid search marketing, paid social, remarketing, display management, digital analytics, content generation, creative services and more. For additional information, please visit http://parallelpath.com.