Great websites acquire users and inspire engagement and action. High-performance sites segment their audiences and guide them through an intuitive user experience toward a result that aligns with specific business goals.
The websites we build for our client partners are marketing machines that convert users into customers. Each website we build delivers specific business goals. Parallel Path’s digital teams work together on each website, giving you access to a full-service team of specialists. It’s a team effort.
First, our Strategic Consultants get to the core of your business through our comprehensive discovery process. Our Digital Project Managers make sure everything is delivered on time and on budget. Analysts deliver insights that help you understand where the new design can improve over the last. The SEO Team ensures your website is discoverable and reaches your audience. All the while, the Design Team translates your brand into stunning and intuitive UX. Finally, the Development Team makes sure we deliver an optimally functioning website.
As a data-driven agency, our Data Teams develop the strategy for how data will be collected, managed, and reported. You’ll have a Digital Project Manager overseeing the website development project from start to finish, monitoring timeline, resources, deliverables, and budget. Our Strategic Consultants work directly with you, and they’ll be your main point of contact, making sure the design and development of the website accomplish your overarching goals and objectives.
Our websites go beyond incorporating industry best SEO and responsive design and development principles. We build websites that respond to the context users will most likely be in — the device they’ll be on and what their needs will be in that moment.
We make it easy, and make it work.
Marketing Engine or Brochure? Building a Website That Performs
The most effective websites communicate the brand’s message while supporting data collection. Collecting and analyzing the metrics behind user behaviors allows you to get a deep look at your audience. Once you understand exactly how people interact with your website, you can optimize your website to capture their attention while encouraging them to move further down your sales funnel.
Acquiring and analyzing these metrics can be a complicated process, but you can also take some simple first steps toward making your website more powerful and effective.