Digital-first marketing for brands at the forefront of health and fitness, nutrition, spa and beauty, travel, pet, home, and mind and body.
Wellness marketers face a common challenge to successfully communicate the intangible benefits of products and services, such as improved mental and physical well-being, to potential customers.
Wellness marketing teams frequently confront the challenge of being under-resourced in order to accomplish an ever-expanding list of objectives. Parallel Path focuses on three core marketing pillars for wellness brands.
Marketing Data and Analytics
Working with Parallel Path has allowed our business to grow through positive ROI across our search and social marketing channels. Prior to working with Parallel Path we struggled to see the true value in SEM/SEO. Now we are growing our ecommerce business at an unbelievable pace thanks to their digital strategy expertise.
– Senior Digital Media Lead, Ascent Protein
At Parallel Path we only have one team, and it’s an “A Team” of people who have invaluable experience working with the many of most admired wellness brands.
Wellness Marketing Services
Campaign Strategy & Creative Concepting
Short/Long Form Writing
Website Content Management
Optimization & Media Mix Modeling
Client Case Studies
Accelerating Direct to Consumer Growth
Ascent Protein grew revenue on its e-commerce site by double digits YoY.
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National Wellness Franchise
Digital Marketing Strategy for Wellness Franchises
Centralized Digital Marketing Strategy and Management
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