Wellness Marketing

Digital-first marketing for brands at the forefront of health and fitness, nutrition, spa and beauty, travel, pet, home, and mind and body.
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Wellness Marketing

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Wellness marketers face a common challenge to successfully communicate the intangible benefits of products and services, such as improved mental and physical well-being, to potential customers.

Wellness marketing teams frequently confront the challenge of being under-resourced in order to accomplish an ever-expanding list of objectives. Parallel Path focuses on three core marketing pillars for wellness brands.

Customer Acquisition

Awareness Marketing

Marketing Data and Analytics

Working with Parallel Path has allowed our business to grow through positive ROI across our search and social marketing channels. Prior to working with Parallel Path we struggled to see the true value in SEM/SEO. Now we are growing our ecommerce business at an unbelievable pace thanks to their digital strategy expertise.

– Senior Digital Media Lead, Ascent Protein

At Parallel Path we only have one team, and it’s an “A Team” of people who have invaluable experience working with the many of most admired wellness brands.

Fitness Connection
On Our Sleeves
Ascent Protein
Elements Massage
Made In Nature

Wellness Marketing Services

Performance Strategy

Performance Strategy

Market Research

Persona/Journey Modeling

Brand Design

Campaign Strategy & Creative Concepting

Performance Media

Performance Media




Performance Content

Performance Content

Short/Long Form Writing

Visual Design

Lo/Hi-Fi Video

Email Content

Landing Pages

Website Content Management

Performance Analytics

Performance Analytics

Analytics Consulting

Optimization & Media Mix Modeling

Client Case Studies

Ascent Case Study

Ascent Protein

Accelerating Direct to Consumer Growth
Ascent Protein grew revenue on its e-commerce site by double digits YoY.

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Massage Franchise case study

National Wellness Franchise

Digital Marketing Strategy for Wellness Franchises
Centralized Digital Marketing Strategy and Management

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