Case Studies

Don’t get jealous. Just imagine what we can do for you.

We've worked on hundreds of projects across a vast array of industries. From small startups to established brands, we've helped companies transform and grow across the digital landscape. We look forward to talking with you about your goals and how we can reach them together.

Rocky Mountain Health Plans: Digital Transformation for Healthcare Company

Overview

Rocky Mountain Health Plans is a physician established non-profit health insurance company in Colorado offering plans for individuals, groups/families, and those on medicare.

Challenge

When they came to Parallel Path, they didn’t have any internal visibility into what they were doing.

Solution

We built a Data Collection Infrastructure and provided data support to uncover growth opportunities. Thrilled with the results, the company had Parallel Path develop and execute a full digital strategy.

Results

Despite ongoing turmoil in the health care industry, we exceeded the client's goals by 118%

Solutions


Services implemented

Yalla Mediterranean: Brand Migration for Fast Casual Restaurant Concept

Overview

Yalla Mediterranean is a fast casual restaurant chain that “dish[es] up fresh, vibrant fare inspired by the flavors and cultures we love.”

Challenge

Yalla Mediterranean was beginning to phase out its sister concept Daphne’s and needed digital support.

Solution

Parallel Path migrated the legacy brand on to Yalla’s new website. We supported the brand transition by promoting locations at the local level through SEO. We also built out a location-based strategy to broaden the reach of each location within a particular radius, which increased awareness and traffic.

Results

We exceeded the client’s goals for leads and traffic by almost 379%.

Solutions


Services implemented

Backpacker’s Pantry: Grow Online Presence and Revenue for CPG Company

Overview

Backpacker’s Pantry produces gourmet food for backpacking and outdoor adventures. They sell online and at leading outdoor retailers such as REI, Cabela’s, Jax, Moosejaw, Bass Pro Shop, and many more.

Challenge

Backpacker’s Pantry is reliant on driving foot traffic to their retail partners and online sales through their website. When they came to Parallel Path, their site was converting at .5%.

Solution

Parallel Path grew the company’s digital footprint across the web. Through our Data Collection Infrastructure, we identified who was using the site and how they were using it. With those insights, we improved the UX of the site and introduced operational processes and brand governance standards aimed at efficiency and ROI. By developing a comprehensive digital presence we were able to grow sales both online and in-store, through cross-channel advertising from paid search to remarketing, display, and more.

Results

We increased conversion rate by over 100% and grew revenue year over year by 79%.

Solutions


Services implemented

Financial Planning Association (FPA): Growing Membership and Revenue for Non-Profit

Overview

The Financial Planning Association is the world’s biggest association for financial planners.

Challenge

FPA has a small digital footprint. The brand and its assets were disjointed and inconsistent. Their technology platforms were not optimized or supporting their marketing efforts. They were also trying to reach a younger audience, and looking for solutions to unify disparate chapters.

Solution

With Parallel Path at the helm, FPA underwent a total digital transformation, which integrated their marketing and membership strategies. We also built a membership portal and developed a new communication strategy to increase leads and member retention. We unified chapters by introducing a franchise business model concept.

Results

After the first year of engaging with Parallel Path they saw the first growth in membership in over 5 years. Since then, membership rose 33% year over year. Traffic increased 141% year over year and leads jumped a staggering 1081% year over year.

Solutions


Services implemented

Nippon Telegraph and Telephone (NTT): International SEO for Technology Giant

Overview

Nippon Telegraph and Telephone (NTT) is a telecommunications company and the 32nd largest business in the world.

Challenge

Based in Japan, NTT came to Parallel Path with the challenging of optimizing and managing 32 geo-specific website properties with the goal of increasing organic traffic. Each site represented different divisions with unique interests and marketing agencies.

Solution

Parallel Path developed and executed an International SEO strategy that could be adopted and managed at the local level. This included the overall architecture as well as country-specific keywords. We created governance standards around the “why, what, how” of SEO to ensure impactful and consistent SEO at the local level and managed the growth of the platforms over time.

Results

We were able to unify every division under one managed SEO framework. Our governance policies were adopted, and global traffic (and leads) grew.

Solutions Implemented


Services implemented

Intelligent Office: Franchise Digital Marketing Transformation

Read an in-depth case study on the strong results Parallel Path delivered for one of the world’s largest franchised networks of executive suites and virtual office services.

Made In Nature: Driving Retail Velocity for CPG Company

Overview

Made in Nature is an organic, healthy food and snack company distributed nationally in natural and conventional channels.

Challenge

Made in Nature was looking to evolve their brand from a dried fruit company to a healthy snacks company. They were looking for a digital marketing strategy to change current brand perceptions, boost brand awareness, and drive velocity at retail.

Solution

Parallel Path developed a dual-prong strategic approach to help Made in Nature connect with retail buyers and their end consumers. We created hyper-local campaigns to help increase sell-through at key stores while developing marketing touch points that formed new and lasting consumer connections with the brand.

Results

Within a year, we generated over 200,000 brand interactions and surpassed their goals by over 31%.

Solutions Implemented


Services implemented

Destination Maternity: Digital Transformation and Brand Migration for Retail Company

Overview

Destination Maternity is the world’s largest designer and retailer of fashionable clothing, apparel, and accessories for expectant mothers as well as their babies.

Challenge

Originally called Mother’s Work, Destination Maternity was in the process of rebranding and unifying their sub-brands. Additionally, they had no internal knowledge of how the brand was performing digitally and had Google managing all of their paid search media.

Solution

Parallel Path developed a digital strategy that unified all of their brands and drove traffic to the website as well as their brick and mortar locations. We supported the strategy by rebuilding and managing their paid search and SEO.

Results

We worked with Destination Maternity for 8 years driving a growth rate of 43% compounded year over year.

Solutions Implemented


Services implemented


Mentor Graphics: Digital Consulting & Strategic Planning for Enterprise SaaS Company

Overview

Mentor Graphics is the leading producer of printed circuit board software in the world, working with clients such as Apple and Panasonic.

Challenge

Mentor Graphics was well-known from a brand perspective but was nowhere to be found digitally. When people searched for printed circuit board software, their competition showed up. They were not engaging with customers effectively during their journey to (and through) purchase.

Solution

Parallel Path digitally transformed the way Mentor Graphics was branding and marketing themselves. After examining their customer journey, we developed a comprehensive and integrated marketing program to attract new prospects and keep them engaged through purchase. We established brand governance guidelines that ensured consistent branded communications across all touchpoint and audiences.

Results

Our efforts translated into a double-digit growth of Mentor Graphics’ sales qualified leads. Our brand guidelines were adopted and executed by product managers and content generators from the line level up to the C-suite.

Solutions Implemented


Services implemented

Intelligent Office: Franchise Corporate Managed Marketing

Overview

Intelligent Office is one of the largest franchised virtual office, co-working, and virtual service providers operating in the US and Canada.

Challenge

Intelligent Office was looking for a new way to handle their SEO and Paid Search to attract both end users and new potential franchisees. Their existing vendor was not keeping pace with the rapidly changing industry, and they knew they needed a better solution.

Solution

We rebuilt their Paid Search and SEO strategies and aligned them with industry best practices. Soon after, Intelligent Office asked Parallel Path to develop and execute a comprehensive corporate managed marketing program.

Results

We’ve been growing their leads at a 30% compounded annual growth rate for the last five years. Our managed marketing solution has made it easy for every franchisee to build a healthy future for themselves and the organization.

Solutions Implemented


Services implemented

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