News
Rumination and Overthinking in the Workplace
In the existing landscape of the modern workplace, mental health has emerged as a crucial focus for both employees and
Google’s Cookie Conundrum
For years, Google has been signaling the end of third-party cookies in its Chrome browser, urging advertisers to prepare for
The Future of Fitness: Key Insights from Beyond Activ Conference
The fitness and wellness industry is constantly moving, evolving from traditional exercise-focused offerings to a more holistic, wellness-driven experience. Our
Trends Shaping Gyms, Studios and Wellness Centers
As the fitness industry continues to evolve in the post-COVID era, gyms, studios and wellness centers are finding themselves at
Parallel Path Welcomes Sarah Moore as Senior Project Manager
Parallel Path is excited to announce the addition of Sarah Moore to our team as Senior Project Manager. A Cleveland,
Transforming Travel: The Rise and Impact of Wellness Tourism
Wellness tourism is experiencing a remarkable surge, transforming how people travel and prioritize their health. As travelers increasingly seek destinations
Helping a fitness company scale its brand
Client overview WHOOP is a technology company that specializes in wearable fitness trackers and health monitoring devices. Founded in 2012
From SEO to SGE: Surviving the Google Search Shake-Up
The launch of Google’s Search Generative Experience (SGE), powered by the Gemini AI platform, marks a pivotal moment in digital
Evidence Over Everything: The New Standard in Health Products
If you’ve recently browsed store shelves, you’ve likely noticed an array of products boasting “natural” and “organic” labels. With all