Our Story
Creating a world where wellness wins.
We help aspirational health and wellness brands reach their boldest ambitions.
What we do
We are the creative media agency for health and wellness brands.
Parallel Path combines media, data and analytics, SEO, strategy and insights, and creative to help aspirational health and wellness companies across the United States reach their boldest ambitions.
The path
Twenty years, one direction.
The bet.
An engineer opened our doors with a stubborn idea: he could outthink Google and the big ad buyers at their own game.
The focus.
John Kadlic took the wheel and aimed that foundation at the work that mattered most: health and wellness.
The study.
We published Health and Wellness Reimagined, a first-of-its-kind consumer research study that reset how the category sees its buyers.
The framework.
We introduced the Brand Reciprocity Framework, a model for turning consumer trust into lasting preference.
The agency.
Health and wellness brands get one place to turn: media, data and analytics, SEO, strategy and insights, and creative, under one roof.
How we're built
Independent by design.
No corporate owners. No conflicting interests. No layers between the work and the people who care about it. That independence is why our people do the best work of their careers, and why our clients get our full attention.
A better way of working
The best talent, tools, and methods, aimed at game-changing work with the least friction possible.
A strong point of view
Provocative health and wellness thinking that leads our clients, instead of waiting for the brief.
Exceptional experiences
A spirit of service that delivers for our clients every day.
Our values
The foundation for everything.
Non-negotiable. They shape who we hire, how we grow, and what we celebrate.
Collaboration
The team, the team, the team.
No one is bigger than the team. We win together, we struggle together, and we grow together.
Curiosity
The artisan's mindset.
We are craftspeople. We care about the work, put our stamp on it, and always think ahead.
Tenacity
The indomitable spirit.
We see opportunity in everything. It is not the critic who counts. We bring the courage, the optimism, and the energy.
Service
The unexpected delight.
We do not wait for instructions. We lead with intention, anticipate what people need, and create moments they remember.
Leadership
Leading with purpose.
The people accountable for the work, and for each other.
Chief Executive Officer
John Kadlic
CEO since 2018, with two decades leading marketing across the health and wellness landscape. He believes great marketing helps people and brands support physical and mental health.
Read John's full bio
VP, Client Experience & Integrated Strategy
Amanda Williams
Nearly 20 years accelerating national health and wellness brands through insight-driven strategy, digital-first marketing, and research-backed thought leadership.
Read Amanda's full bio
VP of Operations
Angela Harper
An integrator of people, process, and tools with 20+ years in program and resource management, focused on continuous improvement and a culture built on trust.
Read Angela's full bio
Controller
Matt Buchanan
Almost two decades as the numbers guy, supporting organizational decision-making with a process-backed approach that turns financial operations into a steady backbone for growth.
Read Matt's full bioRecognition
The work gets noticed.
Honored by our industry, and trusted as a certified partner by the platforms we work in every day.
Awards & recognition
Platform partners
Our work
Brands across the full spectrum of health.
From everyday wellness to specialty healthcare, we help the brands people trust with their health show up, stand out, and grow.
Explore our health and wellness work →What's next
