John joined Parallel Path as CEO in 2018 after spending more than two decades as an executive in the marketing industry working at agencies and consultancies ranging from GSW (part of Syneos Health Advertising) to IBM iX to Resource/Ammirati, one of the largest independent digital firms in the U.S. During his career, he has worked extensively across the B2C and B2B health and wellness landscape with esteemed and aspiring brands such as Johnson & Johnson, UnitedHealthcare, Cardinal Health, Nationwide Children’s Hospital, OhioHealth, Eli Lilly, Abbott Nutrition, WHOOP, Fitness Connection and many others.
John is a frequent speaker and contributor about health and wellness marketing and is passionate about helping consumers and brands connect to support their physical and mental health. He is a graduate of Miami University with an MBA from Case Western University and serves on the board for several non-profit organizations. An avid outdoorsman, John enjoys exploring what Colorado has to offer with his wife and two kids.
