Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Navigating HIPAA Compliance: Best Practices for Data Tracking in Healthcare Marketing
In the dynamic landscape of digital marketing, data collection is an essential requirement to craft an effective strategy. However, for businesses in the health and
Scaling Multi-Location Healthcare Organizations: A Playbook Approach
Managing a multi-location health and wellness organization can be a tricky business. Rooms need to be filled, appointments need to be booked, and providers need
Tackling Super Bowl Ads: The Best and the Worst
Well, we broke the record for the most-watched program in U.S. television history on Sunday. Kansas City’s victory over San Francisco averaged 123.4 million viewers
Navigating Health & Wellness Consumer Motivation Segments: A New Perspective
Decoding Consumer Motivation Segments in Health & Wellness Marketing In the dynamic world of health and wellness, understanding consumer motivation is crucial for brands
Embracing Sobriety: My Journey to Being Alcohol-Free
Our life’s journey often takes us through various experiences, some of which shape us profoundly. For me, growing up in the rural Midwest with a
How Health and Wellness Marketers Can Empower Women
Empowering Women in the Expanding Health and Wellness Sector Marketing health and wellness to women is not just about promoting products and services. It’s
Embracing Inclusive Media Planning
Embracing Inclusivity in Health and Wellness Media Planning Inclusivity in the media landscape has moved from the periphery to the heart of successful marketing
Mindfulness Practices for Life Balance and Stress Management
Unveiling the Power of Mindfulness In our fast-paced world, feeling overwhelmed and out of balance is often the norm rather than the exception. It’s
Self-Care: A Healthy Mind, Body, and Spirit
The Art of Self-Care The importance of self-care in our lives cannot be overstated. As our everyday routines become increasingly fast-paced and stressful, the need