Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
What Makes Gym and Fitness Marketing Different from Other Industries?
Successful fitness marketing is measured by business outcomes — specifically customer acquisition cost (CAC) by location, trial-to-member conversion rate, member lifetime value (LTV), and net
What Marketing Channels Work Best for Gyms and Fitness Brands?
Most gyms and fitness brands benefit from a combination of local search and SEO for non-brand discovery, paid search for high-intent capture, paid social and
How Do You Measure Success in Fitness and Gym Marketing?
Successful fitness marketing is measured by business outcomes — specifically customer acquisition cost (CAC) by location, trial-to-member conversion rate, member lifetime value (LTV), and net
Experience: Win the Journey, Not the Spreadsheet
Brand experience is the cartilage between your touchpoints. In health and wellness, the space between them is what wins or loses the customer journey.
Connection: Being Seen Isn’t Being Chosen
Brand connection is the exchange of relevance for attention. See why relevance, not reach, decides health and wellness buyers
Identity: Not a Logo, Not a Mission Statement
In health and wellness, identity is a values exchange, not a logo or a mission statement. It’s whether your consumer sees themselves in your brand.
The Parallel Path Brand Reciprocity Framework
Brand reciprocity is Parallel Path’s model for why health and wellness customers choose one brand over another, not just buy from it.
The GLP-1 Wars Just Went Primetime
Hims & Hers just lit a fire under Big Pharma—and the FDA might be coming with a hose. The telehealth brand, known for making once-taboo
The $90 Billion Gut Health Industry Is Here—Why Aren’t You?
As the science of gut health continues to gain traction, brands are stepping into uncharted territory with massive opportunities—and just as many challenges. The gut
