Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
The Wearable Tech Boom: How Marketers Can Lead in the Era of Personalized Health
Wearable technology is evolving beyond its origins as step counters and sleep monitors. It is quickly becoming central to personalized health, where data-driven insights empower
Marketing Opportunities in the Evolving Landscape of Skin Health
Sun protection has come a long way from being just a beach-day essential. It’s now a cornerstone of health and wellness, bridging skincare, longevity, and
Rumination and Overthinking in the Workplace
In the existing landscape of the modern workplace, mental health has emerged as a crucial focus for both employees and brands alike. While physical wellness
Google’s Cookie Conundrum
For years, Google has been signaling the end of third-party cookies in its Chrome browser, urging advertisers to prepare for a cookie-less future. The industry
The Future of Fitness: Key Insights from Beyond Activ Conference
The fitness and wellness industry is constantly moving, evolving from traditional exercise-focused offerings to a more holistic, wellness-driven experience. Our team attended the Beyond Activ
Trends Shaping Gyms, Studios and Wellness Centers
As the fitness industry continues to evolve in the post-COVID era, gyms, studios and wellness centers are finding themselves at a series of crossroads. The
Transforming Travel: The Rise and Impact of Wellness Tourism
Wellness tourism is experiencing a remarkable surge, transforming how people travel and prioritize their health. As travelers increasingly seek destinations that offer rejuvenation, relaxation, and
From SEO to SGE: Surviving the Google Search Shake-Up
The launch of Google’s Search Generative Experience (SGE), powered by the Gemini AI platform, marks a pivotal moment in digital marketing. Google’s introduction of this
Evidence Over Everything: The New Standard in Health Products
If you’ve recently browsed store shelves, you’ve likely noticed an array of products boasting “natural” and “organic” labels. With all of these claims, consumers are