Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Shining a Light on the Missing Menopause Market
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that
What the “Self-Focused” Consumer Expects from Your Brand
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that
Holistic Wellness for Gen Z Women: Trends and Challenges
In today’s fast-paced world, the landscape of health and wellness is constantly evolving, driven by the diverse needs and perspectives of different demographic groups. Among
Cultivating Wellness: Prioritizing Mental Health in May and Beyond
As Mental Health Awareness Month continues through the month of May, Parallel Path stands firm in our dedication to prioritizing mental health and wellbeing in
Scheduling for Success: Maximizing Capacity in Multi-Location Organizations
At Parallel Path, we understand the critical role capacity optimization plays in the success of multi-location organizations. Operating in the dynamic landscape of health and
Navigating HIPAA Compliance: Best Practices for Data Tracking in Healthcare Marketing
In the dynamic landscape of digital marketing, data collection is an essential requirement to craft an effective strategy. However, for businesses in the health and
Scaling Multi-Location Healthcare Organizations: A Playbook Approach
Managing a multi-location health and wellness organization can be a tricky business. Rooms need to be filled, appointments need to be booked, and providers need
Tackling Super Bowl Ads: The Best and the Worst
Well, we broke the record for the most-watched program in U.S. television history on Sunday. Kansas City’s victory over San Francisco averaged 123.4 million viewers
Navigating Health & Wellness Consumer Motivation Segments: A New Perspective
Decoding Consumer Motivation Segments in Health & Wellness Marketing In the dynamic world of health and wellness, understanding consumer motivation is crucial for brands