Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Transform Your Business with Sustainability
The Green Revolution in Business: Why it Matters Every so often, a significant shift sweeps across the business landscape, prompting us to reconsider our practices,
Integrated Marketing Strategy: Why Traditional and Digital Media Should Work Together
The Marketing Landscape: A Convergence of Old and New What do a billboard on a bustling highway, a radio jingle that you can’t seem to
Fostering a Healthy Work Environment – Why Wellness at Work Matters
How a company office environment should be constructed became an afterthought for many during the pandemic. As the workforce returns to offices, the consideration of
An Overview on Using ChatGPT in Healthcare Marketing
In the ever-evolving universe of healthcare marketing, the ability to predict and adapt to trends is more than a luxury—it’s a necessity. Amidst the noise
HMPS 2023 Takeaways: Navigating the Future of Healthcare Marketing
In the wake of the Healthcare Marketing and Physicians Summit (HMPS) this past April in Austin, we’ve all returned to our routines, invigorated and brimming
Beyond Benefits: The Art of Empathetic Connection in Health and Wellness Marketing
Picture this: you’re shopping for a new fitness app or a vitamin supplement. Brands bombard you, promising to revolutionize your life, but how many truly
Google to Sunset Similar Audiences in May 2023
Is Google planning to do away with lookalike targeting this year? The answer is sort of. Currently, Google offers something called Similar Audiences, which is
Leading the Artificial Intelligence Revolution with Emotional Intelligence
Executives of health and wellness companies and organizations must keep ahead of the curve regarding Artificial Intelligence (AI). As the conversation around AI becomes increasingly
Webinar: Google Analytics 4 – What Marketers Need to Know Now
Are you aware of the biggest news in Google Analytics in over 10 years? Google Analytics as you know and depend on for making data-driven