Shining a Light on the Missing Menopause Market

At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing.  Yet, amidst the dynamic landscape of women’s health, the menopause market remains a glaring blind spot. 


Menopause is not just another life stage; it is a profound transition marked by physical shifts, emotional complexities, and neglected wellness needs.

Why does this matter now more than ever? Generation X and Millennial women are reaching this milestone with a collective sense of frustration and confusion. They’re questioning why menopause, a natural journey affecting millions, has been sidelined in discussions, solutions, and support. 

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Market Dynamics and Untapped Potential

Recent market analyses project the menopause market to surge to $22.7 billion by 2028, driven by an increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Millennials, comprising over 30 million women in the U.S. alone, are entering peri-menopausal stages, bringing with them a tech-savvy and proactive approach to managing their health. Similarly, Gen X women, known for their independence and focus on wellness, are taking an active stand in shaping their menopause journey, seeking holistic solutions that align with their lifestyle and values.

Despite this growth, there remains a significant gap in holistic wellness offerings tailored explicitly to menopausal women. Brands poised to address this gap with consumer-centric strategies stand to not only capture market share but also foster enduring customer loyalty by meeting unmet needs and enhancing overall well-being.

Strategic Imperatives for Brands

  • Empathy-Driven Marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding. Brands that authentically connect with menopausal consumers through storytelling and inclusive messaging build deeper, more meaningful relationships.


  • Education and Awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum. Brands can lead the charge by debunking myths, fostering open conversations, and promoting menopause as a natural and empowering life stage.


  • Digital Engagement and Accessibility: Telemedicine, mobile apps, and online communities are reshaping how menopausal women access information and support. Brands should leverage digital platforms to offer personalized, accessible solutions that enhance engagement and continuity of care.


  • Collaboration and Advocacy: Partnerships with healthcare providers, influencers, and menopause advocacy groups amplify brand credibility and impact. Collaborative efforts in research, education campaigns, and policy advocacy can drive systemic improvements in menopause care.

Navigating the Path Forward

The menopause market represents more than a demographic; it’s a catalyst for redefining women’s health and wellness. By embracing consumer-centric strategies, fostering innovation, and advocating for holistic care, brands can play a pivotal role in enhancing the menopause experience for millions of women across the globe.

At Parallel Path, we believe in better health and better marketing. Our strategic guidance combines consumer insights, market research, and creative storytelling allows brands to seize the opportunities within the menopause market with confidence and innovation. Whether launching a new product, refining brand messaging, or pioneering menopause-focused initiatives, we’re committed to supporting brands in making a lasting impact on women’s health and wellness.

Your journey towards better health and wellness marketing starts here.

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