Amanda is Parallel Path’s Sr. Director, Client Experience and Integrated Strategy. A tenured strategist and marketer with nearly 20 years of experience, Amanda’s expertise is accelerating the growth of national health and wellness brands through strategy, digital marketing, social media, partnerships, and live experiences. Amanda has leveraged consumer insights to build and implement successful marketing strategies for Abbott Nutrition (Pedialyte, ZonePerfect, EleCare, and various PediaSure products), EVP Eyecare, Imagine Pediatrics, the NCAA, Nationwide Children’s Hospital (On Our Sleeves), Procter & Gamble, and Rocky Mountain Health Plans.
Amanda brings prior experience in both corporate brand and agency environments along with independent strategic consulting to current her role as Director of Integrated Strategy and Insights, where she leads and manages all aspects of the marketing strategy department establishing frameworks, methodologies, and processes grounded in health & wellness consumer and B2B audience insights that create a unique, data-driven approach to developing successful client marketing strategies. In addition, Amanda and her team are focused on creating unique, research-backed thought leadership at the intersection of digital-first marketing and the health & wellness industry.
Amanda is a graduate of the University of Kentucky and is based in Denver where she enjoys the outdoors, cooking, and painting.
