How Can Healthcare Companies Prepare for 3rd Party Cookie Depreciation?

Willow SmithBlog, PPC, Regulatory

The digital marketing industry is one of constant change and clients and agencies alike have grown accustomed to navigating through these uncertain waters and having to continuously pivot our strategies to follow suit. One of the next big things we’ll need to traverse are industry changes related to an increased priority around consumer privacy.  We’re all still feeling some of … Read More

How to Use Geographic Data for Competitive Conquesting

Willow SmithBlog, Marketing

Geo-Conquesting Most marketers that have been in the digital game are familiar with the concept of Geo-Targeting and some of the more traditional ways to use this tactic to reach their prospective customers. But, what about some unconventional ways of applying this targeting to help achieve business goals?  A standard application would be to use geo-targeting around physical store locations … Read More

Paid Media Tips for Brand Safety During COVID-19

Willow SmithBlog, Marketing, Matrix, PPC

Brand Safety encompasses all the strategies and activities brands employ to safeguard their reputation while advertising online. This spans from paid media strategy all the way down to ad placement, as well as ad content. Traditionally when marketers think about brand safety, it’s in reference to where ads are placed online and ensuring “safe” content adjacency. This entails making sure … Read More