Getting the Facts Straight on Social Media & SEO (Part II)
In Part I of this two-part series, I discussed a great example of the misinformation that can be found online regarding social media and it’s benefits for SEO. As promised, here are three simple and effective social media tactics that can be used both to benefit search engine optimization and to maximize the gains from […]
Web Analytics is a Valuable Agency Offering
Understanding complex website data is becoming increasingly important for companies. How do visitors find your website? Once they arrive, how do the visitors interact with your site? What content do they consume? What pages on the site most often lead to a desired action? Are your visitors converting? Companies tackle these questions daily, […]
What Happened to My Precious Keywords?
(Not Provided) Increases to 51% of Referring Keywords In October of 2011, Google began encrypting search data in an effort to offer greater security to the personalized data of its users. As a result, the referring keywords used by people to find your content online were hidden in Google Analytics and replaced with (Not Provided). […]
Consolidate Your Website’s SEO Value With Subfolders
Vincent van Gogh’s Portrait of Doctor Gachet sold for $82.5 million at Christie’s New York in 1990. A 1962 Ferrari 250 GTO was purchased for the sum of $35 million by a car collector in the United States. What do these two items have in common? Nothing. However, they are both objects that hold a […]
Marketers First, Data Analysts Second
Marketers have gone from being experts on who purchases their product and how to communicate with them to people who study data and implement software. Meanwhile, an underutilized group of web analysts pulls reports and isn’t truly engaged in the marketing process. These two groups are complementary, yin and yang, two peas in a […]
AdWords Account Health: Search Query Reports
As AdWords accounts mature, optimization processes are necessary to maintain and improve the health of any paid search account. Data collected from Search Query Reports (SQRs) is a powerful ally in this quest. After all, the physical therapy clinic in bergen county reflect exactly how users are searching for your vape pen starter kits […]
Identifying Impacts from Search Engine Algorithm Updates
As search engines continue to evolve, it is becoming more important than ever to monitor organic traffic to your website. While some webmasters and SEOs will argue that as long as you are employing white hat tactics, you don’t need to monitor your traffic and rankings, I’m not completely sold. In fact, I think […]
Let’s Get Personal; Why Your Rank Shouldn’t be Your Only Focus
It is easy to rely on keyword rankings as a determinant of SEO success, but whether you are tracking your rankings manually or using a tool to determine your position in search results automatically, the rankings shown won’t tell the whole story. Rankings are a barometer, but in the big picture, they’ve become too variable and […]
Recent Google Algorithm Updates Causing Ranking Volatility
Google has released multiple updates to its algorithm over the past several months, which have caused an increasing amount of volatility in the rankings. On May 22, 2013, Google confirmed the Penguin 2.0 update. On June 11, 2013, Google confirmed monthly updates of Panda. On June 25, 2013, Google confirmed a phantom update rollout […]