ARE YOU READY FOR WHAT'S NEXT?
GenAI's Impact on Health & Wellness Marketing
Generative AI (GenAI) tools and platforms are poised to transform health and wellness marketing in a myriad of ways. By automating routine tasks such as data analysis, content creation, and customer segmentation, GenAI allows marketing teams to focus on strategic initiatives that drive growth and innovation. This shift not only increases efficiency and effectiveness but also enables more creative and impactful campaigns and customer experiences. Additionally, by streamlining processes and reducing manual effort, GenAI contributes to a more agile and responsive health and wellness industry, better equipped to adapt to changing consumer needs and preferences.
Let’s get to it!
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READY, SET, ASSESS
Get Your Free Marketing GenAI Readiness Assessment
Parallel Path is offering Health & Wellness related organizations’ marketing departments a complimentary GenAI Readiness Assessment with our Director of Creativity & AI, Dan Shust. During this virtual session, Dan will guide you through a casual discussion covering our 4 pillars of readiness and then deliver a report that covers suggested next steps and activities that can be conducted on your own or with our assistance.
NEXT STEPS
Schedule Today!
Scheduling an AI assessment is a crucial step for health and wellness organizations looking to harness the power of GenAi for marketing activities. This evaluation, typically lasting 45 minutes, delves into four key pillars: Goals & Desires, People & Culture, Skills & Technology, and Ethics & Governance. By assessing these areas, the evaluation identifies strengths, opportunities, and potential gaps in your current AI strategy.
To schedule the assessment, simply use the calendar to the right to arrange a convenient time. This proactive approach ensures your organization is well-prepared to integrate AI effectively, driving innovation and improving overall operational efficiency.
Connect with us today and let’s move wellness forward, together.
OTHER WAYS TO WORK TOGETHER
Our AI Specific Offerings
Customer Experience Assessment
Assess and identify strategic opportunities in your organization for AI to help improve and enhance how your customer’s experience your brand at each step in the journey with you.
AI Technology Evaluation
Getting constantly pitched by GenAI vendors that claim to have the latest and greatest solution? Let us help sort out the reality from the puffery as an AI “truth teller” and help make recommendations on what solutions are most appropriate for your goals.
AI and Future Trends Education Briefings
Briefing presentations for your teams and executives on the latest in AI and emerging technologies and relevant considerations and implications for the future of your organization.
“Dreamer” Workshops
Engage your team in actively moderated workshops where internal team members and Parallel Path experts ideate and roadmap together around a specific opportunity area in your business (think new products/services, expanded audiences, innovation opportunities, etc).
MEET DAN
About Dan Shust
A graphic designer by training, Dan’s career includes pivotal roles leading teams through every major advertising and marketing technology sea change of the last 30 years from the origins of interactive media and the world wide web to ecommerce, mobile, spatial computing and now artificial intelligence, Dan thrives on bringing new and never-been-done-before solutions to his clients.
As Chief Innovation Officer at Resource/Ammirati, Dan directed the company’s strategic positioning and investments in emerging technologies and tools. His leadership led to significant advancements and growth within the company. He oversaw the Innovation Lab team, which achieved recognition with patents for a Dynamic Digital Music Engine and Distributed Shopping Technology. Additionally, Dan and his team led the charge on testing, piloting and developing new customer experiences leveraging early stage technologies to leapfrog existing norms.
As Executive Director of Experience Strategy & Innovation at IBM iX, Dan spearheaded the integration of Resource/Ammirati’s Innovation Lab, Innovation Framework, and Digital Trend Offerings into the IBM iX ecosystem and led teams through client sponsored innovation prototypes and pilots.
His career has also included health and wellness experience in the cardiology department of the Cleveland Clinic as well as roles in radiology system design and sales.
Dan’s impressive client portfolio includes collaborations with industry giants and pioneers such as Apple, Barnes & Noble, Burton Snowboards, Ford Motor Company, Home Depot, Nike, P&G, Sherwin Williams, and Walmart. He has spent the last 4 years as a solopreneur cultivating all business aspects of 3 global direct-to-consumer “active lifestyle” ecommerce brands.