Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
What Is Good B2B Content?
5 Fundamentals to Developing Good B2B Content Good content bridges the gap between your competitive advantage and your customer’s needs. But what exactly makes
10 Key Strategy Adjustments for Facebook’s News Feed Update
By now, you may have heard the big news about the Facebook News Feed Update that Facebook released at the end of this past week.
Turn a Negative (Comment) Into a Positive
Lately, many companies are being confronted with social media campaigns that call them out for advertising on conservative websites, one of the most notable currently
How to Track Dark Social in Google Analytics
What is Dark Social? The channel Dark Social contains users who arrive to a website via a messaging app, and it’s currently incorrectly tracked
Be Great at Email Newsletter Marketing
Your objective is not to just have a good newsletter, it is to be great at business in part because of the newsletter. A great
The ROI of a Logo
When you go to the grocery store, there are two types of products: Brand and Generic. Without a second of thought, you know the difference
Google Analytics Misattributes 70% of Social Traffic
I won’t apologize for the clickbait title, because it’s true. And lots of different people completely agree. The idea may seem jarring, but once you
Programmatic Advertising: Opportunities and Challenges
For the past 18 months or so, marketers have heard a lot about programmatic advertising. In fact, most marketers have tested some form of programmatic
Top 5 Takeaways from the 2016 Denver Digital Summit
Photo Credit: Digital Summit We love solving marketing problems. We start with strategy, but executing an effective strategy requires a deep knowledge of channels