Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
If KOLs Aren’t Part of Your Marketing Strategy, You Need To Read This
Although it’s not really a new concept, Key Opinion Leader (KOL) marketing is gaining importance in today’s information-saturated digital world, where more and more consumers
3 Disruptive Digital Marketing Trends for 2018
Things change fast in the digital world, where new technologies alter the way consumers communicate and behave. To future-proof their marketing strategies, it’s important for
What Are The Differences Between Advertising and Marketing?
Many people think marketing and advertising are the same, but they’re missing out on the nuances of each term. To make things even more complicated,
Marketers Need to be Accountable for Revenue
What Is the Role of Marketing in Revenue Generation? With the growth of digital, it is now possible to connect the dots between marketing
What Does It Really Mean To Be Data-Driven?
Pulling Reports vs. Using Data To Drive Decisions We’ve talked about the importance of data as it pertains to your website and marketing strategies,
The GDPR and Its Global Impact On Marketing
What Marketers Need to Know About the GDPR On May 25, 2018, the European Union will officially begin enforcing the new General Data Protection
Social Media Managers! Beware of Hootsuite Auto-Schedule for Instagram
Does Hootsuite Instagram Update Negatively Impact the Algorithm? As you may know, Hootsuite for Instagram did not previously have any type of a “set
SEO: Not Just for The Top of The Funnel
SEO Can Be Present at All Stages of Customer Journey Often the first touchpoint of the customer experience, SEO should be an integral component
What Is Good B2B Content?
5 Fundamentals to Developing Good B2B Content Good content bridges the gap between your competitive advantage and your customer’s needs. But what exactly makes