Ideas

Pioneering perspectives on health & wellness

The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?

Making the Most of Branded Search Results

The main objective of many SEO efforts is to attract new customers from search engine referrals, meaning potential customers that do not already know

3 Ways Paid Search can Support SEO

Paid search and SEO are two very different techniques, but their end goal is the same; to drive visitors to your website. And while running

Adding Site Search to the SERPs with Schema Markup and Google’s Sitelinks Search Box

Schema markup expands the capabilities of a website and opens up new opportunities for optimizing and improving the site for crawlability and indexability. It also

The Downfalls of Infinite Scroll Websites on SEO

Infinite scrolling often creates beautiful websites that are easy to use. The fact that you never have to click a link to navigate to

Identifying a Google Penalty

The aftermath of a Google algorithm update can leave a lot of sites underwater. If you are following Google’s webmaster guidelines and providing value