Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
How to Create Outstanding Content
One of the big themes of digital marketing in 2015 continues to be content. Every news site, tips site, and industry blog is talking
Mobile Friendliness is Becoming a Ranking Signal
Mobile Friendliness is Becoming a Ranking Signal On April 21, 2015, Google will officially make mobile friendliness a ranking signal. As a result,
The 8 Best Tools for your Content Marketing Strategy
Creating a content strategy from scratch can be a daunting task. However, it doesn’t have to be overly complicated and often just getting started is
Social Signals are Not a Ranking Factor
There seems to be a lot of confusion about whether or not social channels like Facebook and Twitter have an effect on ranking. The myth
Blog Formatting and Style Best Practices
A blog is a valuable part of any website and is a great place to show your brand’s expertise and personality. While the actual
5 New Years Resolutions for Digital Marketers
Digital marketing is about learning from the past and creating growth, both of which are always top-of-mind on the first of each year. Ring in
Virtual Addresses and Google Local Places Pages
As small businesses embrace the use of virtual office space as their main or and additional location from which to run their business, many are
Digital Security and the Future of Privacy Online
Privacy has always been an issue when it comes to putting yourself and your business online, but with recent data breaches and personal information being
You’ve Earned It!
Online reviews are a great tool for motivating prospective customers to learn more about your business. This user-generated content has incredible potential in helping you