Our job is to make your life as a franchisor easier. A franchise business has many moving parts — it helps to have an agency partner that understands the nuances of operating a franchise, and offers a turnkey, custom solution.
In the Franchise Disclosure Agreement, a franchisor provides a franchisee with three pillars:
Here is how we support these three pillars:
Over 80% of franchise owners mention online marketing support as a key factor in selecting a franchise. When you sell a franchise, you are selling marketing/advertising, and when it comes to franchise marketing operations we:
Customized for the franchisor and turnkey for the franchisee. We develop proven strategies and performance tools to work within your environment including branded reports that your franchisees can access on your Intranet. Consistency of the brand is the reason why franchise organizations work. From high-level strategy to local listings management, we develop and manage branding and marketing plans across franchise networks in order to:
Franchise marketing solutions must be built on a scalable framework. For example, building a performance media account for a single business is different than one that has 200+ locations. Solutions must be effective at both the macro and micro levels, which is why we develop company-wide and franchise-specific reporting, strategies and tactics. Our reporting captures insights from hundreds of locations, which we use to optimize our strategies.
Our passion goes beyond marketing and focuses on your bottom line, that's why we’ve teamed with a well known and proven leader within the franchise community. When partnering with Parallel Path you’ll not only experience transformational marketing driving lead/sales growth but you’ll have direct access to a +25 year expert who can help guide you through many strategic & operational aspects of your business to achieve the maximum performance for your franchise organization including:
Essentially anything you need to build and grow your Franchise organization!
Cooperative Marketing: Intelligent Office
The Parallel Path Vision
Discover how our approach changes based on your position in your company.
Learn how we helped Intelligent Office increase leads by 900%.
Find out how we can solve your specific business challenges.