FRANCHISE MARKETING

The Franchisor/Franchisee Relationship

Over 80% of franchise owners mention marketing support as a key factor in selecting a franchise. When you award a franchise, you are promising strategic, effective marketing and advertising support. Here’s how we help provide that support:

• Determine the KPI’s for success that are important to you and your franchisees.
• Develop the strategy for network-wide marketing programs.
• Communicate the value of digital marketing investments under your national marketing funds to gain franchisee support for continued investment and even incremental investments.
• Provide educational support to franchisees on the company’s branding and marketing strategies.
• Support franchisee onboarding by generating a Digital Manifesto, outlining your digital marketing goals, strategies and tactics.
• Generate marketing guides and tools to assist your franchisees in their local marketing efforts.

A Scalable Framework

Franchise marketing solutions must be built on a scalable framework. For example, building a performance media account for a single business is different than one that has 200+ locations. Solutions must be effective at both the macro and micro levels, which is why we develop company-wide and franchise-specific reporting, strategies and tactics. Our reporting captures insights from hundreds of locations, which we use to optimize our strategies.

• Comprehensive digital marketing strategy development
• Leading-edge digital marketing solutions
• Convenient, efficient implementation
• Simple, single-source agency relationship
• Proven, reportable data driven approach
• Senior level, franchise experienced, support team

Turnkey Cooperative Marketing Solutions

Customized for the franchisor and turnkey for the franchisee. We develop proven strategies and performance tools to work within your environment including branded reports that your franchisees can access on your Intranet. From high-level strategy to local listings management, we develop and manage branding and marketing plans across franchise networks in order to:

• Provide a consistent brand experience across all online & offline channels.
• Drive lead generation and incremental performance across your network.
• Establish a performance dashboard to effectively communicate results.
• Launch new locations effectively.
• Support sustainable growth throughout your network.