FRANCHISE MARKETING

Comprehensive Franchise Marketing: Easily Evolving Your Brand & Network is Now Scalable.

Our job is to make your life as a franchisor easier. A franchise business has many moving parts — it helps to have an agency partner that understands the nuances of operating a franchise, and offers a turnkey, custom solution.

Free Whitepaper - Ripe for Disruption: National Marketing Fund Management.

Free Whitepaper - Franchisor’s Guide to Digital Marketing in 2018.

Louie Beaupre, Franchise Strategic Consultant, published article in Franchise World magazine.

The Franchisor/Franchisee Relationship

Over 80% of franchise owners mention marketing support as a key factor in selecting a franchise. When you award a franchise, you are promising strategic, effective marketing and advertising support. Here’s how we help provide that support:

  • Determine the KPI’s for success that are important to you and your franchisees.
  • Develop the strategy for network-wide marketing programs.
  • Communicate the value of digital marketing investments under your national marketing funds to gain franchisee support for continued investment and even incremental investments.
  • Provide educational support to franchisees on the company’s branding and marketing strategies.
  • Support franchisee onboarding by generating a Digital Manifesto, outlining your digital marketing goals, strategies and tactics.
  • Generate marketing guides and tools to assist your franchisees in their local marketing efforts.

A Scalable Framework

Franchise marketing solutions must be built on a scalable framework. For example, building a performance media account for a single business is different than one that has 200+ locations. Solutions must be effective at both the macro and micro levels, which is why we develop company-wide and franchise-specific reporting, strategies and tactics. Our reporting captures insights from hundreds of locations, which we use to optimize our strategies.

Franchisor benefits

  • Comprehensive digital marketing strategy development
  • Leading-edge digital marketing solutions
  • Convenient, efficient implementation
  • Simple, single-source agency relationship
  • Proven, reportable data driven approach
  • Senior level, franchise experienced, support team

Learn how we helped Intelligent Office increase leads by 900%.

Read Case Study >

Turnkey Cooperative Marketing Solutions

Customized for the franchisor and turnkey for the franchisee. We develop proven strategies and performance tools to work within your environment including branded reports that your franchisees can access on your Intranet. From high-level strategy to local listings management, we develop and manage branding and marketing plans across franchise networks in order to:

  • Provide a consistent brand experience across all online & offline channels.
  • Drive lead generation and incremental performance across your network.
  • Establish a performance dashboard to effectively communicate results.
  • Launch new locations effectively.
  • Support sustainable growth throughout your network.

A few of our Franchise Marketing client partners:

What does Parallel Path do?

What can Parallel Path do for my business?

Cooperative Marketing: Intelligent Office

The Parallel Path Vision

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Discover how our approach changes based on your position in your company.

What Successful CMOs Want in a Marketing Agency

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