FRANCHISE

The Franchisor/Franchisee Relationship

Over 80% of franchise owners mention online marketing support as a key factor in selecting a franchise. When you sell a franchise, you are selling marketing/advertising, and when it comes to franchise marketing operations we:

• Understand the intricate dynamics of the franchisor/franchisee relationship.
• Know the KPI’s and metrics for success that are important to you and your franchisees.
• Develop the strategy for incremental co-op budgets for network-wide marketing programs.
• Communicate the value of digital marketing to your franchisees, so they appreciate where the money is going and what the result will be.
• Present and train franchisees on the company’s branding and marketing strategies.
• Manage all Franchisor & Franchisee Cooperative Fund marketing initiatives on behalf of the network with our Managed Marketing (Corporate Managed Marketing) solutions.
• Manage the cooperative fund on behalf of corporate, with our Managed Marketing (Corporate Managed Marketing) solutions.
• Help franchisee onboarding by generating a Digital Manifesto, outlining what digital marketing efforts are in play and how they benefit the franchisee.
• Generate marketing playbooks/guidebooks to assist your franchisees in their local sales and marketing efforts.

Turnkey Managed Marketing Solutions

Customized for the franchisor and turnkey for the franchisee. We develop proven strategies and performance tools to work within your environment including branded reports that your franchisees can access on your Intranet. Consistency of the brand is the reason why franchise organizations work. From high-level strategy to local listings management, we develop and manage branding and marketing plans across franchise networks in order to:

• Provide a consistent brand experience.
• Protect brands from dilution.
• Ensure consistent messaging across online/offline channels.
• Drive lead generation to specific franchised and company-owned locations.
• Establish a dashboard to effectively communicate results.
• Manage the brand online and offline.
• Launch new locations effectively.
• Maximize performance of established locations.
• Turnkey Managed Marketing solutions for your cooperative fund.

A Scalable Framework

Franchise marketing solutions must be built on a scalable framework. For example, building a performance media account for a single business is different than one that has 200+ locations. Solutions must be effective at both the macro and micro levels, which is why we develop company-wide and franchise-specific reporting, strategies and tactics. Our reporting captures insights from hundreds of locations, which we use to optimize our strategies.

Executive Franchisor Consultation

Our passion goes beyond marketing and focuses on your bottom line, that's why we’ve teamed with a well known and proven leader within the franchise community. When partnering with Parallel Path you’ll not only experience transformational marketing driving lead/sales growth but you’ll have direct access to a +25 year expert who can help guide you through many strategic & operational aspects of your business to achieve the maximum performance for your franchise organization including:

• Creating High-Performance Teams for Improved Organizational Results.
• Branding & Cooperative Funding Strategies to Build Awareness & Revenue.
• Unification Strategies & Cultural Re-engineering of Franchise Network.
• Robust Franchise Sales Development & Network Expansion.
• Business Model Analysis & Start-Up Assistance.

Essentially anything you need to build and grow your Franchise organization!