Our job is to make your life as a franchisor easier. A franchise business has many moving parts — it helps to have an agency partner that understands the nuances of operating a franchise, and offers a turnkey, custom solution.
Free Whitepaper - Ripe for Disruption: National Marketing Fund Management.
Free Whitepaper - Franchisor’s Guide to Digital Marketing in 2018.
Louie Beaupre, Franchise Strategic Consultant, published article in Franchise World magazine.
Over 80% of franchise owners mention marketing support as a key factor in selecting a franchise. When you award a franchise, you are promising strategic, effective marketing and advertising support. Here’s how we help provide that support:
Franchise marketing solutions must be built on a scalable framework. For example, building a performance media account for a single business is different than one that has 200+ locations. Solutions must be effective at both the macro and micro levels, which is why we develop company-wide and franchise-specific reporting, strategies and tactics. Our reporting captures insights from hundreds of locations, which we use to optimize our strategies.
Customized for the franchisor and turnkey for the franchisee. We develop proven strategies and performance tools to work within your environment including branded reports that your franchisees can access on your Intranet. From high-level strategy to local listings management, we develop and manage branding and marketing plans across franchise networks in order to:
Getting Franchisees to Buy into Your National Marketing Fund Implementing and maintaining an effect...
As modern marketing continues to move toward digital channels, it becomes increasingly important for...
Louie Beaupre, franchise industry executive and current Franchise Strategic Consultant at Parallel P...
A website is the hub of any business’s digital efforts. An ineffective website will undermine all ot...
Cooperative Marketing: Intelligent Office
The Parallel Path Vision
Discover how our approach changes based on your position in your company.
What Successful CMOs Want in a Marketing Agency
Find the Right Solution for Your Business with The Solutionizer.