News
Parallel Path Welcomes Jacqueline Ackerman as Associate Media Director
Parallel Path is excited to welcome Jacqueline Ackerman as Associate Media Director. With nearly a decade of experience in digital
Parallel Path Welcomes Kelsey Landers as Associate Director of Client Strategy
Parallel Path is excited to welcome Kelsey Landers as Associate Director of Client Strategy. Kelsey brings more than 18 years
Parallel Path Welcomes Arianna Tomczak as Associate Client Strategist
Parallel Path is excited to welcome Arianna Tomczak to our growing team as an Associate Client Strategist. A Michigan State
The GLP-1 Wars Just Went Primetime
Hims & Hers just lit a fire under Big Pharma—and the FDA might be coming with a hose. The telehealth
The $90 Billion Gut Health Industry Is Here—Why Aren’t You?
As the science of gut health continues to gain traction, brands are stepping into uncharted territory with massive opportunities—and just
The Marketers Guide to Holistic Health and Wellness
Integrated health and wellness, also referred to as 360-degree wellness, holistic health, or whole-person health, has shifted from a niche
Dream Big: How Sleep Wellness is Transforming Health Marketing
Sleep deprivation isn’t just an individual struggle—it’s a public health epidemic. Despite sleep being essential to physical and mental health,
Ted Boddy Awarded Q3 2024 Fox & Goat Award
We are thrilled to recognize our Director of Analytics, Ted Boddy, as the recipient of our Q3 2024 Fox &
The Wearable Tech Boom: How Marketers Can Lead in the Era of Personalized Health
Wearable technology is evolving beyond its origins as step counters and sleep monitors. It is quickly becoming central to personalized