Parallel Path Welcomes Kendaryl Jackson as Senior Programmatic Media Manager
Parallel Path is excited to welcome Kendaryl Jackson as Senior Programmatic Media Manager. Kendaryl brings deep experience across programmatic strategy, activation, and optimization, with a strong command of demand side platforms and a sharp eye for performance driven media planning. He will lead programmatic initiatives across channels, partner closely with internal teams and clients, and […]
Parallel Path Welcomes Ricardo Vazquez as Junior Data Analyst
Parallel Path is excited to welcome Ricardo Vazquez to our growing team as a Junior Data Analyst. Ricardo recently earned his Master of Science in Business Analytics from the University of Colorado Boulder, bringing a strong foundation in analytics, data visualization, and marketing strategy, along with prior experience in client-facing roles across sales and account […]
Parallel Path Welcomes Maddie Nussbaum as Project Manager
Parallel Path is excited to welcome Maddie Nussbaum as Project Manager! An Ohio University graduate with agency experience, Maddie brings expertise managing media, production, and client projects. She’s known for keeping workflows organized, timelines on track, and teams aligned, helping creative and strategic work run smoothly. Outside the office, Maddie enjoys cooking, crafting, traveling, and […]
Parallel Path Welcomes Sara Feldman as Senior Client Strategist
Parallel Path is excited to welcome Sara Feldman to the team as Senior Client Strategist! With more than nine years of experience in digital marketing, client strategy, and team leadership, Sara brings a thoughtful, results-driven approach to everything she does. She’s led high-performing teams, managed complex client portfolios, and partnered closely with sales, product, analytics, […]
Parallel Path Welcomes MK Des Jardins as Senior Paid Search Strategist
Parallel Path is excited to welcome MK Des Jardins to our team as Senior Paid Search Strategist. MK brings a strong background in performance marketing, spanning search, social, and app-focused growth. She’s especially interested in how performance systems are built, tested, and improved over time, and is known for building structure where it’s needed and […]
Parallel Path Welcomes Jenna Kobryn as Associate Director of GEO/SEO
Parallel Path is excited to welcome Jenna Kobryn to our team as Associate Director of GEO/SEO! Jenna brings deep experience shaping SEO strategy for healthcare organizations as well as enterprise-scale brands. She’s known for translating complex performance data into clear, actionable strategy and partnering closely with teams to solve tough organic visibility challenges and expand […]
Mattress Warehouse Announces Parallel Path as Lead Marketing Agency Partner to Accelerate Next Phase of Growth
Mattress Warehouse, the largest independently owned mattress retailer in the U.S., has selected Parallel Path as its lead agency partner following a competitive review. Parallel Path will guide integrated marketing and media strategy and activation as Mattress Warehouse continues an ambitious expansion and brand-building agenda. This decision aligns with Mattress Warehouse’s recent growth milestones and strategic priorities. […]
Parallel Path Welcomes Dutch Bultema as Performance Media Manager
Parallel Path is excited to welcome Dutch Bultema to our team as Performance Media Manager! A Colorado native and a recent graduate of CU Boulder’s Master of Science in Business Analytics program, Dutch is a strategic marketer who bridges the gap between data and creativity. He brings a passion for data storytelling to uncover the […]
Parallel Path Welcomes Jacqueline Ackerman as Associate Media Director
Parallel Path is excited to welcome Jacqueline Ackerman as Associate Media Director. With nearly a decade of experience in digital strategy, client services, and performance marketing, Jacqueline has partnered with brands across retail, outdoor, lifestyle apparel, and wellness helping them grow through data-driven, audience-first media strategies. Known for her deep client relationships and unstoppable drive, […]