Parallel Path is thrilled to welcome Samantha Mueller as Senior Strategic Consultant.
Sam brings over 16 years of marketing and brand-building experience both on the client and agency side, across well-known consumer brands and small start-ups. Sam spent more than a decade with Danone North America building purpose-driven brands such as Activia, Danimals, Horizon Organic, Silk, and International Delight. She served as Director of the enterprise-wide Consumer Engagement organization, leading teams in the development of creative campaigns, integrated marketing plans, and brand activation programs.
Prior to joining Danone (formerly WhiteWave) in 2010, Sam was an Account Executive at a marketing and advertising firm in Madison, Wisconsin, where she worked on numerous accounts such as American Family Insurance, Madison Museum of Contemporary Art, and Dean Healthcare, a regional healthcare network.
Sam was born and raised in Wisconsin and earned a BA in Journalism – Strategic Communications from the University of Wisconsin Madison. Sam lives in Lafayette, Colorado with her two daughters Olivia and Kira. Sam’s youngest daughter, Kira, was born with a rare genetic condition, Hypohidrotic Ectodermal Dysplasia, compelling Sam toward a new purpose and passion for affecting positive change in the area of healthcare research and advocacy.