News
Parallel Path Welcomes Sarah Moore as Senior Project Manager
Parallel Path is excited to announce the addition of Sarah Moore to our team as Senior Project Manager. A Cleveland,
Transforming Travel: The Rise and Impact of Wellness Tourism
Wellness tourism is experiencing a remarkable surge, transforming how people travel and prioritize their health. As travelers increasingly seek destinations
Helping a fitness company scale its brand
Client overview WHOOP is a technology company that specializes in wearable fitness trackers and health monitoring devices. Founded in 2012
From SEO to SGE: Surviving the Google Search Shake-Up
The launch of Google’s Search Generative Experience (SGE), powered by the Gemini AI platform, marks a pivotal moment in digital
Evidence Over Everything: The New Standard in Health Products
If you’ve recently browsed store shelves, you’ve likely noticed an array of products boasting “natural” and “organic” labels. With all
Jack Day Awarded Q2 2024 Fox & Goat Award
We are excited to celebrate Jack Day as the recipient of our Q2 Fox & Goat Award! This quarterly award
Shining a Light on the Missing Menopause Market
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans
What the “Self-Focused” Consumer Expects from Your Brand
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans
Parallel Path Welcomes Dan Shust as Director of AI and Experience Innovation
We are delighted to welcome Dan Shust to Parallel Path as our Director of AI and Experience Innovation. In this