Generative AI Can Help You Tailor Messaging to Specific Audiences

Content Originally Published on Harvard Business Review

Marketers and communications strategists deploy audience segmentation plans all the time, but rarely based on decoding the “Hidden Who.” Admittedly, applying this lens to every communication is a tall order. But new technology may be able to help. Notably, artificial intelligence tools such as OpenAI’s ChatGPT can be a very effective empathy assistant. In my experiments, I found that ChatGPT can create audience-tailored versions of communications that may resonate more and clash less with each group. Continue reading to understand if AI tools like ChatGPT can help us communicate more effectively and more empathetically.

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