SIDECOUNTRY PROJECTS & EXPERIMENTS
Two Words. First Watch.
SideCountry tapped into the power of Generative AI to develop a bold new campaign concept for First Watch, seamlessly blending AI-assisted insights with high-impact visuals. By analyzing customer sentiment, dining habits, and emerging breakfast, brunch and lunch trends, we uncovered key themes that resonate with First Watch’s core audience.
These insights informed everything from messaging strategy to creative direction, ensuring the campaign wasn’t just visually appealing but deeply connected to what excites and inspires First Watch’s guests.
With a strong strategic foundation in place, SideCountry used custom training and GenAI image creation to bring the concept to life with engaging visuals. The result? A campaign that doesn’t just advertise food—it immerses audiences in the experience, making them crave that experience before they even step through the door. By fusing data-driven storytelling with cutting-edge AI-generated imagery, SideCountry helped First Watch craft a campaign as fresh and dynamic as the meals they serve.