SIDECOUNTRY PROJECTS & EXPERIMENTS
Transforming Migraine Research into a Multi-Format Content Experience
SideCountry took complex, research-backed content on migraines and turned it into a dynamic, multi-channel content experience designed to educate, engage, and empower.
Starting with raw data (clinical studies, patient testimonials, and emerging treatment trends) we used Generative AI to distill key findings into clear, compelling narratives. AI-driven insight generation helped identify the most pressing questions migraine sufferers ask, guiding the structure of blog posts that balance scientific accuracy with accessibility.
From deep dives into treatment breakthroughs to lifestyle-focused guides, the content was designed to meet audiences where they are—whether they’re seeking expert-backed advice or relatable, real-world solutions.
Migraines 101 Podcast Sample
To bring these insights to life beyond the written word, SideCountry extended the content into podcasts, GenAI-enhanced illustrations, and short-form animations. Generative AI helped refine podcast scripts, ensuring conversations between experts and patients felt natural, engaging, and informative. GenAI visuals translated complex neurological concepts into digestible, shareable content. By leveraging GenAI to scale and adapt factual data into multiple content formats, SideCountry created an ecosystem of storytelling that resonates across platforms, making migraine education more accessible, relatable, and impactful.