SIDECOUNTRY PROJECTS & EXPERIMENTS
Using GenAI to Envision Supplement Packaging with Data-Driven Creativity
When a leading supplement brand needed fresh packaging concepts that stayed true to their brand while pushing creative boundaries, SideCountry fused GenAI-assisted insights with AI-driven visual exploration.
We started with the brand’s guidelines—color palettes, typography, and core messaging—ensuring every design concept aligned with their established aesthetic. But we didn’t stop there. Using GenAI-powered insight generation, we analyzed market trends, competitor landscapes, and consumer preferences to uncover whitespace opportunities. This strategic approach ensured that every design direction wasn’t just visually compelling but also positioned for real-world impact.
With insights in hand, SideCountry harnessed GenAI image generation to explore multiple packaging directions—each one balancing innovation with brand authenticity. AI-assisted rendering allowed for rapid iteration, testing different form factors, layouts, and design styles in record time. Whether it was minimalist, clinical-inspired packaging or vibrant, nature-infused visuals, we visualized every possibility before refining the strongest concepts. The result? A streamlined, insight-driven packaging development process that gave the brand a clear, confident path forward—backed by AI-assisted creativity and human-led strategy.