June 2013 - Parallel Path | BlogInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

June 28, 2013

Recent Google Algorithm Updates Causing Ranking Volatility

Chris Thompson
Penguin 2.0 Update

Thanks to Google, everyone hates penguins.


Google has released multiple updates to its algorithm over the past several months, which have caused an increasing amount of volatility in the rankings. On May 22, 2013, Google confirmed the Penguin 2.0 update. On June 11, 2013, Google confirmed monthly updates of Panda. On June 25, 2013, Google confirmed a  phantom update rollout over the following weeks.

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June 27, 2013

SEO Experiments – Evolving the Parallel Path Organic Search Offering

Rick Hoberg

Parallel Path’s Chief Data Office-fur

 Parallel Path’s Chief Data Office-fur

A Google search for “search engine optimization” will return upwards of 64 million results – the majority of which are tips, tutorials, and beginner guides. Every SEO has their own opinion on what factors and elements affect SEO and to what degree, but not everyone can back these opinions with relevant data. That’s why the Parallel Path SEO team will be embarking upon a series of tests in the coming months to try and answer some pertinent questions and provide the data to back up our findings.

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June 20, 2013

Negative Keywords: Important Things Marketing Execs Need to Know

John Holland

red shoe

Managing your paid search channel is a full time job, which is why you’ve hired an agency to help out. But just because you’ve outsourced this valued channel doesn’t mean you don’t need to keep up with how your agency is managing your channels. One thing you’re definitely going to hear a lot about (if you haven’t already) are ‘negative’ keywords.

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June 14, 2013

Simple Excel Tricks for PPC Ad Copy Writing

Katie Wurdack


When it comes to writing ad copy, the last thing you want is technology blocking your creativity. Follow these simple steps and you’ll be writing your ad copy more efficiently than ever!

Whether you’re new to PPC or you’re a seasoned ad copy aficionado, you should have an easy-to-access excel sheet with all the parameters set upon opening. Follow these 4 simple steps to Ad Writing Relief:


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