How to Turn a Passion for Analytics Into Successful Sports Management
The analytics profession has grown substantially with the advent of new technologies and the integration of powerful statistical software. Across the profession we now see Business Analysts, Risk Analysts, Healthcare Analysts, and Web Analysts to name a few. While the context of the content being analyzed differs, by-and-large the math that is used remains the […]
A Journey Into RLSA
In the summer of 2013, Google officially released a paid search advertising platform out of beta called “Remarketing Lists for Search Ads (RLSA)”. This ad platform gave us, as marketers, a new opportunity to use our audiences within our remarketing lists. Instead of just using remarketing lists on the display network, RLSA allows us to […]
Applicability of R in Online Marketing Analysis
In any industry, data analysis is often supplemented by powerful statistical packages. Currently, competition exists between some of the big named programs like SAS and SPSS, both of which are used extensively in educational and professional settings. Powerful and efficient, these programs have paved the way for major improvements in data analysis, and are often […]