Health Food Brands: Reach More Customers With Detailed Product Pages
People can’t buy products they can’t find. For CPG brands across health and wellness, being easily found by your target audience means having relevant content on your product pages that matches user search intent. In this blog, we explain how you can improve your ranking for flavor, variety, and size modified searches by: Creating product […]
Olive Raises Additional $51M in New Investment Round
Parallel Path client partner Olive, a Columbus, Ohio-based startup creating the “AI workforce for healthcare,” has secured $51 million in a new investment round. The infusion comes from investors including Drive Capital, Oak HC/FT, and Ascension Ventures. The effort was led by General Catalyst, whose portfolio includes Airbnb, ClassPass, Stripe, and Warby Parker. The Olive […]