The Bonobos Model: Lessons on Building a $300MM D2C Brand
Content originally published on Plytix. “Bonobos’ success certainly involved a little luck. But there were also a lot of smart, innovative business decisions made along the way. Here’s what other ecommerce brands can (and should) take away from Bonobos’ success story.” Read more on the publisher’s site.
Olympics: How Brands Are Using AI to Track Their in-Game Sponsorships
Content originally published on Marketing Brew. AI has made its way into many aspects of life, including performance marketing. New developments allow marketers to attribute revenue from sponsorships and in-game advertising. With the recent conclusion of the summer Olympics, see how AI has helped brands track ROI during live sporting events. Read more on the publisher’s […]