Senior Manager, Integrated Strategy & Insights

Summary of Role

At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital-first marketing.

With more than 15 years of history, we are a nimble and growing agency with offices in Boulder, CO, and Columbus, OH. We are seeking an experienced strategist to join our team as a Sr. Client Strategist to support our growing client list and team. This is a hybrid or remote role with some travel required.

The Sr. Client Strategist sits in the “first seat” of client engagements and reflects the expertise and core values of Parallel Path. This individual has solid experience developing integrated marketing strategies (Paid Search, Social Media, Display, Video, Content, SEO, Social, Email, Traditional) with best-in-class client service and leadership.

The Sr. Client Strategist brings a valued and experienced voice to any conversation and has the knack for developing creative solutions to complicated business challenges and needs. This role is equal parts analytical, creative, strategic, organized, collaborative and proactive.

You’re a great fit if:

You are passionate about helping brands within the health, wellness, and lifestyle sectors grow
You are versatile, able to think big, but act small and be nimble
You are strategic, able to drive business results through strong strategy and execution
You are autonomous, able to confidently make decisions but know when to ask for help
You are adaptable, able to navigate an ever changing workload and unforeseen challenges
You are a builder, with demonstrated excellence in growing and retaining client relationships
You are an innovator, advancing clients and the agency through new ideas and solutions

Primary Responsibilities

Client relationship cultivation and growth – responsible for managing relationships with stakeholders and identifying and driving opportunities to grow client relationships and engagements. Establishing a thorough understanding of your clients’ motivations, challenges and needs and being able to translate campaign data points into a compelling business story
Strategic lead for clients – develop effective digital-first marketing solutions and proactive ideas and recommendations while ensuring strong alignment and execution with internal teams
Know the numbers – have a firm grasp of client business goals and KPIs. Know where we are against objectives at any given time and formulate opportunities or pivots to achieve goals
Lead client meetings, including weekly status calls, quarterly business reviews and ad-hoc meetings, as necessary
Develop client engagement models and statements of work, including new versions, renewal periods and change orders
Revenue tracking and forecasting for your book of business
Assist with business development including pitch materials and presentations
Ongoing learning and development in digital marketing, performance media, earned media, owned media, martech, account leadership, health/wellness/lifestyle industries and other topics relevant for your role and future aspirations

Qualifications

7+ years of integrated digital marketing experience managing both performance media and creative within an agency setting
Proven relationship management/client service experience
Excellent communication and presentation skills
Excellent management and prioritization skills
Professional experience in the Healthcare, Wellness, Lifestyle industries
Demonstrated success managing cross-functional internal and external teams
BA/BS in Marketing, Communications, or related field
Experience using website analytics tools (e.g, Google Analytics)
Experience with digital marketing and industry research tools
Strong analytical skills
Strong critical thinking and problem solving abilities
An energetic attitude and passionate about your career
Up-to-date with the latest trends and best practices in digital marketing
Professional demeanor

How to Apply

We are an Equal Opportunity Employer and do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual/gender orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

To apply, please send a resume and cover letter to careers@parallelpath.com

Why Parallel Path?

Our associates enjoy working with seasoned industry experts, an awesome work environment, competitive compensation, health coverage, 401(k) with company match, unlimited PTO, healthy living benefit, cell phone subsidy, ongoing professional development, career advancement, ½ day “Get Outside” Fridays (Memorial Day to Labor Day), private health and wellness coaching and more! We like to bike, ski/ride, climb, hike, skate, and have fun. Come work – and play! – at Parallel Path.