Using Search Impression Share to Identify Growth Opportunities for Health, Wellness and Lifestyle Brands
Are you seeing success with your lead generation or e-commerce search campaigns, but don’t know what more you could be getting out of them? What if I told you that the paid search platforms have been providing you the guidance you’ve needed all along? At Parallel Path, a common question from our clients is, “What […]
A Journey Into RLSA
In the summer of 2013, Google officially released a paid search advertising platform out of beta called “Remarketing Lists for Search Ads (RLSA)”. This ad platform gave us, as marketers, a new opportunity to use our audiences within our remarketing lists. Instead of just using remarketing lists on the display network, RLSA allows us to […]
Casting Your Net Wide
The importance of not just using search and display, but expanding with video advertising when the assets are available. Have you ever heard the phrase, “Don’t put all of your eggs in one basket?” Of course you have. Well, that phrase is applicable to many paid search campaigns that are only using search and display. […]