A Journey Into RLSA

Billy McCallMatrix, PPCLeave a Comment

In the summer of 2013, Google officially released a paid search advertising platform out of beta called “Remarketing Lists for Search Ads (RLSA)”. This ad platform gave us, as marketers, a new opportunity to use our audiences within our remarketing lists. Instead of just using remarketing lists on the display network, RLSA allows us to reach out to potential customers … Read More

Casting Your Net Wide

Billy McCallMatrix, PPCLeave a Comment

The importance of not just using search and display, but expanding with video advertising when the assets are available. Have you ever heard the phrase, “Don’t put all of your eggs in one basket?” Of course you have. Well, that phrase is applicable to many paid search campaigns that are only using search and display. In paid search and internet … Read More