Q2 2021 Paid Social Media Recap
We are halfway through the year and Parallel Path has curated the latest news from Q2 when it comes to all things Paid Social media. Ad Spend Trends Merkle reported in their Q2 recap that digital ad spend on Facebook saw a significant increase of over 68%. Impression growth was not reported to see an […]
Facebook Retargeting Solutions After iOS14 Updates
It is no secret that the iOS14 updates have thrown a wrench into digital advertising strategies this year. In the past, retargeting based on website traffic had been very successful in driving conversions. However, now that a lot of people are opting out of data tracking, advertisers are not seeing the same success or audience […]
Facebook Advertising Creative Best Practices
Best Practices Developing the right creative is very important to the success of your Facebook advertising campaign and there are so many rules and guidelines it can be difficult for businesses to keep track. That is why the team at Parallel Path has compiled a list of best practices for you to reference as you […]
Q1 2021 Paid Social Media Recap
Q1 2021 is officially a wrap and as is tradition, Parallel Path has curated the latest news when it comes to all things Paid Social. Ad Spend Trends Socialbakers’ data showed Facebook and Instagram ad spend was up 60% year-over-year — an impressive growth rate after a record-setting year for social media ad spend. Facebook’s […]
Facebook Ads iOS14 Updates
How Apple’s Recent Release Could Affect Your Facebook Advertising You have probably heard by now that Apple’s recent iOS 14 update will impact Facebook advertising, but you may still be wondering exactly how this will unfold. There are still a lot of questions that remain unanswered, but we’ve compiled what we know so far and […]