Who Will be Most Impacted by the Google January 2020 Core Update

Danny MoscosoMarketing, Matrix, SEO

The Google January 2020 Core Update is complete On January 13th 2020, Google announced the release of a broad core algorithm update. Of course, this is by no means novel. Updates like these typically happen on a quarterly basis and tend to roll out over a period of a few to several days. According to Google, last week’s update was … Read More

SEO: Not Just for The Top of The Funnel

Danny MoscosoMarketing, Matrix, SEOLeave a Comment

  SEO Can Be Present at All Stages of Customer Journey Often the first touchpoint of the customer experience, SEO should be an integral component of your entire purchase funnel or loyalty loop. Far more than a one-time project, comprehensive SEO is an ongoing digital marketing effort that factors heavily into each phase of the customer journey, including awareness, demand, … Read More

What Is Good B2B Content?

Danny MoscosoContent Marketing, MatrixLeave a Comment

  5 Fundamentals to Developing Good B2B Content Good content bridges the gap between your competitive advantage and your customer’s needs. But what exactly makes content “good”? Here is our guide for developing engaging, sharable content that offers real value to readers. The Fundamental Ingredients To understand what makes content good or bad, it helps to explain the reasons behind … Read More